Amazfit is a Chinese smart wearable brand established in September 2015. Its products are manufactured and owned by Zepp Health. The brand offers wearable devices including smartwatches, fitness bands, and equipment related to health and sports. In January 2020, it attended the Consumer Electronics Show 2020 in Las Vegas. At the middle of October 2021, Amazfit updated its brand identity with the slogan "Up Your Game".
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