Artrocker is a UK-based collective involved in music promotion and publishing. It was started by Paul Cox and Tom Fawcett who had been co-promoters of a London night called The Sausage Machine. Having started life with an online newsletter and event promotion in 2001, it has since expanded into various endeavours including a monthly magazine, various websites, a record label, video production, and a weekly radio show.Artrocker has a reputation for talent-spotting and supporting bands before they become well known. They were the first promoters to bring the Yeah Yeah Yeahs and The Black Keys to the UK and the first to put on concerts in London by The Datsuns, Maxïmo Park, and The Futureheads.