About: H2NO

An Entity of Type: Abstraction100002137, from Named Graph: http://dbpedia.org, within Data Space: dbpedia.org

H2NO refers to an upselling campaign by Coca-Cola to dissuade consumers from ordering tap water drinks at restaurants, and to instead order more profitable soft drinks, non-carbonated beverages, or bottled water. The campaign's title, H2NO, reflects the program's purpose, which is to have customers say No to H2O, the chemical formula for water. The campaign ran only in the United States.

Property	Value
dbo:abstract	H2NO refers to an upselling campaign by Coca-Cola to dissuade consumers from ordering tap water drinks at restaurants, and to instead order more profitable soft drinks, non-carbonated beverages, or bottled water. The campaign's title, H2NO, reflects the program's purpose, which is to have customers say No to H2O, the chemical formula for water. In July 2001, a link to a story about the program's success at Olive Garden was posted to Cockeyed.com. The link was reposted around the internet, until the story was taken down by Coca-Cola on August 2, 2001, for fears it might be misinterpreted. On August 20, 2001, the story was covered by The New York Times, and subsequently by a number of news providers. The campaign ran only in the United States. (en)
dbo:wikiPageExternalLink	http://imgur.com/a/mJFpZ https://web.archive.org/web/20140820003609/http:/www.tapsydney.com.au/
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dbo:wikiPageWikiLink	dbr:Bottled_water dbr:Letter_to_the_editor dbr:Sacramento dbr:Coca-Cola dbr:Cockeyed.com dbr:Bottled_water_in_the_United_States dbr:Corporate_Accountability dbr:The_New_York_Times dbc:Drinking_water dbr:Evening_Standard dbr:Pacific_Institute dbr:Graphic_designer dbr:Peter_Gleick dbr:The_Glass_House_(2001_TV_series) dbc:Advertising_in_the_United_States dbr:Chemical_formula dbr:Sydney_Water dbc:Promotional_campaigns_by_Coca-Cola dbr:Imgur dbr:Nestlé_boycott dbr:Olive_Garden dbr:Tap_water dbr:Upselling dbr:Soft_drink dbr:War_against_water dbr:Sunday_Herald_Sun
dbp:align	right (en)
dbp:bgcolor	#c6dbf7 (en)
dbp:image	H2NO campaign screenshots, Imgur (en)
dbp:quote	According to reports in the US, the first shots in the war against water were fired in Olive Garden restaurants. (en) In this age of branding, even plain old milk needs a big ad campaign and celebrity endorsements. But another popular beverage, tap water, has no such support -- a tactical misstep that has left it vulnerable to aggressive competitors like the Coca-Cola Company. (en)
dbp:source	—"'Just Say No to H2O' ", The New York Times (en) —"Coke says no to H2O", Sunday Herald Sun (en)
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dcterms:subject	dbc:Drinking_water dbc:Advertising_in_the_United_States dbc:Promotional_campaigns_by_Coca-Cola
rdf:type	yago:Abstraction100002137 yago:Contest107456188 yago:Event100029378 yago:PoliticalCampaign107472929 yago:PsychologicalFeature100023100 yago:Race107472657 yago:YagoPermanentlyLocatedEntity yago:SocialEvent107288639 yago:WikicatPromotionalCampaignsByCoca-Cola
rdfs:comment	H2NO refers to an upselling campaign by Coca-Cola to dissuade consumers from ordering tap water drinks at restaurants, and to instead order more profitable soft drinks, non-carbonated beverages, or bottled water. The campaign's title, H2NO, reflects the program's purpose, which is to have customers say No to H2O, the chemical formula for water. The campaign ran only in the United States. (en)
rdfs:label	H2NO (en)
owl:sameAs	freebase:H2NO yago-res:H2NO wikidata:H2NO https://global.dbpedia.org/id/4kpAh
prov:wasDerivedFrom	wikipedia-en:H2NO?oldid=1071888289&ns=0
foaf:isPrimaryTopicOf	wikipedia-en:H2NO
is dbo:wikiPageWikiLink of	dbr:1977_Nestlé_boycott
is foaf:primaryTopic of	wikipedia-en:H2NO

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