IFP (Previously India Film Project) is a content festival held in Mumbai, India. The festival features a flagship 50 Hour Filmmaking Challenge, where participants are given 50 hours to make a film after which a panel of judges select award winners. The competition has run each September since 2011 and is deemed as largest creative collaborative activity. Competitors form teams and are given a common theme to which they then write a script and shoot the films. They have a free choice of locations, equipment and actors. The teams are also responsible for post-production including editing and audio. In 2020, IFP introduced a 50 Hour Music Challenge, where participants produce tracks from scratch within 50 hours.