Identity Ventures Racing was an American professional stock car racing team that last competed in the NASCAR Sprint Cup Series. The team was founded by Identity Ventures Owners James Hamilton and Mark Bailey, Atlanta-based investor Nat Hardwick and Jay Robinson, longtime owner of a Nationwide Series team. IVR formed before the 2014 NASCAR season, and was run out of Robinson's Nationwide Series shop. The team operated as a satellite team of Michael Waltrip Racing to handling that organization's research-and-development operations, using the equipment of Joe Nemechek, one of the team’s drivers. Following lawsuits against Hardwick in August and September 2014, his ownership stake in the team passed back to Hamilton, Bailey and Robinson. The team folded after one season, and Robinson moved the