Mad for It is a British game show for children which was produced by Carlton Television broadcast on ITV from 2 September 1998 to 31 March 2000. Series 1 was hosted by former Nickelodeon presenters Mike McClean and . Series 2 was hosted by Mike McClean, Danielle Nicholls, and Nigel Mitchell. There was also a regular character called Pie Boy, played by Alex Verrey, who would go around hitting random people in the studio with flans in a manner like The Phantom Flan Flinger from Tiswas.