About: Movie packaging

In film industry terminology, movie packaging or film packaging is a type of product bundling in which a top level talent agency starts up a film or television project using writers, directors and/or actors it represents, before giving other agencies a chance to submit their clients for the project. For this service the talent agency negotiates a packaging fee. Instead of collecting the usual 10% fee from individual clients, the agency receives the equivalent of 5% of what the studio or network pays the production company; 5% of half (i.e. 2.5%) of any profit the production company earns; and 15% of adjusted gross (syndication revenue minus costs the network does not pay).