Oxford Music Hall was a music hall located in Westminster, London at the corner of Oxford Street and Tottenham Court Road. It was established on the site of a former public house, the Boar and Castle, by Charles Morton, in 1861. In 1917 the music hall was converted into a legitimate theatre, and in 1921 it was renamed the New Oxford Theatre. In May 1926 it closed and was demolished. The site was occupied by the first Virgin Megastore from 1979 and closed in 2009. In September 2012 a branch of the budget fashion retailer Primark opened on the site.