Rob Walker is an American journalist, author and educator, whose primary interests include design, business, technology, consumer culture, and the arts. He is the author of The Art of Noticing (2019), Buying In: The Secret Dialogue Between What We Buy and Who We Are (2008), and co-author, with Joshua Glenn, of Significant Objects: 100 Extraordinary Stories About Ordinary Things (2012). He writes a regular column in Fast Company Magazine, and has written for Design Observer, Bloomberg Businessweek, and The Atlantic. From 2013 until 2018, he wrote "The Workologist" column in the New York Times, and between 2004 and 2012 was a contributing writer for the New York Times Magazine, for which he wrote the "Consumed" column. He serves on the faculty of the Products of Design MFA program at the Sch