Square Toiletries Ltd. is one of the largest fast-moving consumer goods (FMCG) companies in Bangladesh and is a subsidiary of Square Group. The company is marketing 20 brands in different segments like health and hygiene, oral care, hair care, fabric care etc. and producing more than 50 products. Major brands of the company are Jui, Chaka, Senora, Supermom, Magic, Sepnil, Kool, Meril Protective Care & Meril Baby. Square is also exporting its finished products to 13 countries- UAE, Germany, UK, Australia, Malaysia etc.