Viacom NEXT was Viacom's production studio focused on building immersive experiences, interactive music videos, narrative worlds, and video games. Based in New York, the studio employed developers and specialists with expertise in 3D modeling and animation, storytelling, and experience design. Founded in 2015, they first collaborated with the New York City Media Lab (NYCML) on a VR fellowship exploring storytelling mechanisms afforded by virtual reality. Viacom NEXT was dissolved in February 2018 after a company-wide restructuring.
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