Viv Groskop (born 8 July 1973) is a British journalist, writer and comedian. She has written for publications including The Guardian, Evening Standard, The Observer, Daily Mail, Mail on Sunday and Red magazine. She writes on arts, books, popular culture and current affairs, identifying as a feminist. Groskop is a stand-up comedian, MC and improviser who was a finalist in Funny Women 2012 and semi-finalist in So You Think You're Funny 2012. She is an agony aunt for The Pool and host of the Mint Velvet clothing podcast "We are Women".