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The Gamer Motivation Profile: What We Learned From 250,000 Gamers

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Nick YeeAuthors Info & Claims

CHI PLAY '16: Proceedings of the 2016 Annual Symposium on Computer-Human Interaction in Play

Page 2

https://doi.org/10.1145/2967934.2967937

Published: 15 October 2016 Publication History

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Abstract

Gamers are not a monolithic group; gaming preferences and motivations vary among gamers in important ways. An empirical model of gaming motivations allows developers and researchers to create more effective and engaging experiences for entertainment and serious games. We developed an online app and used an iterative process to create the Gamer Motivation Profile. Using survey data from over 250,000 gamers worldwide, we used factor analysis to develop an empirical framework of gaming motivations and a validated tool to measure those motivations.

We identified 6 clusters of gaming motivations: Action (Excitement & Destruction), Social (Collaboration & Competition), Mastery (Strategy & Challenge), Achievement (Power & Completion), Creativity (Design & Discovery), and Immersion (Story & Fantasy).

In this talk, we'll first describe the motivations we identified, present findings on the higher-order relationships among these motivations, how they vary by gender and age, and how they are related to the Big 5 personality traits.

Respondents to the Gamer Motivation Profile also listed specific games they've enjoyed playing. In the second part of the talk, we'll present case studies of how we have applied this game audience data within the game industry to provide actionable insights for game marketing and production.

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Nasta LNasta L(2025)Access Versus Exclusivity in the Digital Creative and Cultural LandscapeNavigating the Paradoxes of Digital Transformation in the Creative and Cultural Industries10.1007/978-3-031-77473-7_3(23-52)Online publication date: 22-Jan-2025
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Martínez García K(2024)El desarrollo de la narrativa online en videojuegosThe development of online narrative in video gamesVISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual10.62161/revvisual.v16.538716:7(157-167)Online publication date: 19-Nov-2024
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Satyam S(2024)A CASE STUDY ON LAW AND HEALTH WITH SPECIAL REFERENCE TO INTERNET GAMING DISORDERShodhKosh: Journal of Visual and Performing Arts10.29121/shodhkosh.v5.i2.2024.29705:2Online publication date: 29-Feb-2024
https://doi.org/10.29121/shodhkosh.v5.i2.2024.2970
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The Gamer Motivation Profile: What We Learned From 250,000 Gamers
1. Human-centered computing

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Information

Published In

CHI PLAY '16: Proceedings of the 2016 Annual Symposium on Computer-Human Interaction in Play

October 2016

424 pages

ISBN:9781450344562

DOI:10.1145/2967934

General Chairs:
Anna Cox
University College London, UK
,
Phoebe O. Toups Dugas
New Mexico State University, USA
,
Program Chairs:
Regan L. Mandryk
University of Saskatchewan, Canada
,
Paul Cairns
University of York, UK

Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 15 October 2016

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Invited-talk

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CHI PLAY '16

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SIGCHI

CHI PLAY '16: The annual symposium on Computer-Human Interaction in Play

October 16 - 19, 2016

Texas, Austin, USA

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CHI PLAY '16 Paper Acceptance Rate 36 of 124 submissions, 29%;

Overall Acceptance Rate 421 of 1,386 submissions, 30%

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https://doi.org/10.1007/978-3-031-77473-7_3
Martínez García K(2024)El desarrollo de la narrativa online en videojuegosThe development of online narrative in video gamesVISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual10.62161/revvisual.v16.538716:7(157-167)Online publication date: 19-Nov-2024
https://doi.org/10.62161/revvisual.v16.5387
Satyam S(2024)A CASE STUDY ON LAW AND HEALTH WITH SPECIAL REFERENCE TO INTERNET GAMING DISORDERShodhKosh: Journal of Visual and Performing Arts10.29121/shodhkosh.v5.i2.2024.29705:2Online publication date: 29-Feb-2024
https://doi.org/10.29121/shodhkosh.v5.i2.2024.2970
Mandryk RMirza-Babaei PDenisova AFreeman GJohnson D(2024)Games and Play SIG: Connecting Games Research to the Broader HCI ContextExtended Abstracts of the CHI Conference on Human Factors in Computing Systems10.1145/3613905.3643986(1-6)Online publication date: 11-May-2024
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Scuotto CTriberti SIavarone MLimone P(2024)Digital interventions to support morality: A scoping reviewBritish Journal of Educational Psychology10.1111/bjep.1270694:4(1072-1090)Online publication date: 27-Jun-2024
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Recommendations

The Effects of Quest Types and Gaming Motivations on Players' Knowledge Acquisitions in an Online Role-Playing Game Environment

Segmenting online gamers by motivation

Gamer Girl vs. Girl Gamer: Stereotypical Gamer Traits Increase Men's Play Intention

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