OTT is the future of television, and this summit is a deep dive into how broadcasters, cable & satellite operators, MVPDs, vMPVDs, and content rights holders can unlock the value of OTT and TV Everywhere. Because business and technology factors work hand-in-hand to create a successful OTT service, we’ll look at the entire OTT ecosystem to provide a thorough understanding of the opportunities and challenges that lie ahead. We’ll also unveil fresh OTT research to give you actionable data and help you thrive in this increasingly competitive market. Join us for OTT Leadership Summit at Streaming Media East 2019!
OTT Leadership Summit may be registered for separately OR is included when you register for an All Access or Streaming Media East Full 2-Day Conference Pass. For more information on registration please click here.
Sponsorship opportunities are available. Check back soon to learn more.
Tuesday, May 7: 10:30 a.m. - 11:30 a.m.
As Disney, WarnerMedia, Apple, and NBCUniversal prepare to launch direct-to-consumer (DTC) services—joining existing ventures like ESPN+, CBS All Access, and DC Universe—will existing SVOD and live-linear services like Netflix, Hulu, and Amazon Prime be able to compete? Or will the DTC offerings falter against the incumbents? This session examines the pros and cons of DTC services and evaluates the likelihood of success in the crowded OTT landscape.
Ethan Dreilinger, Director, Alvarez & Marsal
Stefan Van Engen, Senior Vice President, Content Programming and Partnerships, XUMO
Peggy Dau, Independent Consultant, MAD Perspectives
Wes Dening, Executive Vice President of Development & Programming, Eureka Productions
Diane McGrath, TMT Consultant, DMG Consulting
Tuesday, May 7: 11:45 a.m. - 12:30 p.m.
As online video services and, increasingly, cable and broadcast operators work to build competitive streaming offers, understanding consumer interests is key: What content do they want to watch? What features are important? What devices do they use? How much are they willing to pay? And how do these behaviors and priorities vary by consumer segment? This session explores findings from Altman Vilandrie & Co.’s annual consumer video survey, including consumer preferences for specific programs, interest in live news and sports, monetizing OTT, and other areas of critical importance to our industry. It includes a panel discussion featuring top executives from the TV industry.
Rob Dillon, Principal Strategist, Dillon Media Ventures
Chris Hall, Senior Vice President, Product, XUMO
Greg Ferris, Vice President of Product, Fandango
Tuesday, May 7: 1:45 p.m. - 2:30 p.m.
What do you want to do with your data? For too long, data has been framed as a means to some end—collect data, compute analytics, interpret, then react. Today, we propose a new mentality: data as an end in itself. Join our panel as we dive deep into the questions video distributors need to ask in order to build a real-time feedback loop to guide their distribution strategies: How does data latency influence its usefulness? How can normalized data unite disjointed datasets and systems? What are some examples of automated processes already employed by companies today, and what kind of data infrastructure will it take to develop more automated processes within the video technology stack going forward?
Joshua Kinberg, Director Product, Video, Mobile, and OTT, NBC News Digital
Iddo Shai, Director of Product Management, Cloud TV, Kaltura
Rob Colantuoni, Principal Advanced Service Architect, Limelight Networks
Tuesday, May 7: 2:45 p.m. - 3:30 p.m.
The joint BBC/ITV venture BritBox appeals to Anglophiles in the U.S. and Canada with a deep catalog of British television content. In this case study, BritBox shares the secrets of its success, including achieving the right size for profitability and meaningful reach, building strong brand identity and a sense of community, careful curation, and using sophisticated discovery algorithms to keep viewers tuned in and prevent churn.
Soumya Sriraman, President, BritBox
Tuesday, May 7: 4:00 p.m. - 5:00 p.m.
Wednesday, May 8: 10:30 a.m. - 11:30 a.m.
Get up-to-speed on the latest OTT platforms and enabling technologies. Details announced soon!
Since nearly the beginning of television broadcast, the linear dynamic ad insertion (DAI) business model has remained fairly unchanged. This ad sales model is an inefficient and operationally expensive process, with many manual steps and room for mistakes. The quickly transitioning OTT ad insertion model is fully targeted, happens dynamically at the time of viewership and can be measured directly and accurately. So, why aren’t we seeing faster adoption of the new OTT dynamic ad insertion model in the video space, and why are people hanging on to the linear broadcast model?
Scott Apgar, Senior Director of Product Management and Advanced Advertising, SeaChange International, Inc.
Derek Gebler, vice president of broadcast and video at TownNews, and Susan Bell, senior product manager, share lessons learned and best practices gained from years of real-world local news OTT experience. (Fun fact: Susan was part of the team that launched the very first independent local media app—WWSB—on Roku and Amazon.) Learn how to design and deliver high-performance OTT content, present it in a way that’s easy for your users to navigate and consume, measure the performance of your channels, and develop a business model that drives real ROI from your OTT outlets.
Eric Schumacher-Rasmussen, CMO, Norsk
Derek Gebler, Vice President of Broadcast and Video, TownNews
Susan Bell, Senior Product Manager, TownNews
Wednesday, May 8: 11:45 a.m. - 12:30 p.m.
Server-side ad insertion (SSAI) is a pivotal technology that unifies ad serving in broadcast and digital, as well as offers greater targeting capabilities. It makes OTT feel more like TV, it combats ad blockers, and it allows engineering to create a standardized server-side architecture to replace the older, unique client-side architecture used for each and every endpoint. A number of challenges exist, from measuring audience surges to aggregating reporting across all devices. This panel reports from the SSAI trenches, discussing these issues as well as exactly what you need to know about using SSAI to successfully deliver personalized advertisement at scale.
Magnus Svensson, Media Solution Specialist, Eyevinn Technology, Sweden
Geir Magnusson, Jr., CTO, fuboTV
Jason Justman, CTO, GriOcean
Tony Brown, Head, Digital Product and Business Operations, Scripps Networks
Wednesday, May 8: 1:45 p.m. - 2:45 p.m.
Even companies that are not yet actively operating on a microservices architecture are looking for vendors who at least have a strategy to cater to it for the future. This session examines the core benefits (including redundancy, dev ops, scalability, and self-healing), the different approaches (including containerization and orchestration via Docker, Kubernetes, and Mesos, as well as native microservices models like Erlang), and the complexities of migrating a generic architecture to a microservices architecture.
Sujana Sooreddy, Senior Software Engineer, Netflix
Mark Myslinski, Senior Product Manager - Targeted Delivery Solutions, Imagine Communications
Paul MacDougall, Principal Sales Engineer, Bitmovin
Rob Colantuoni, Principal Advanced Service Architect, Limelight Networks
Wednesday, May 8: 3:15 p.m. - 4:00 p.m.
The growth of OTT has created opportunities for distributors and marketers seeking to extend their audience reach. What do we know about OTT audiences and the various ways consumers are connecting with the content across platforms and devices? In this session, Marissa McArdle, VP of Product Leadership at Nielsen will share data on OTT viewing patterns and discuss recent advancements in cross-platform ad measurement that has given brands new insights into connecting audiences beyond the screen.
Marissa McArdle, VP, Digital Ad Product Leadership, Nielsen
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OTT is the future of television, and this summit is a deep dive into how broadcasters, cable & satellite operators, MVPDs, vMPVDs, and content rights holders can unlock the value of OTT and TV Everywhere.
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