October 18, 2010
Mattrunks' 15 favorite mographs of 2010
July 11, 2010
MAD MMX titles + volumetric AE 3D
Note: For some similar work, see 'House of Cards' built from data and Maltaannon's House of Form.
Some of the stuff in Physalia's titles sort of recalls Brian Maffitt's demo of AE 3D at MGLA in 2003,
"After Effects guru Brian Maffitt of Total Training took time off from the Creative Cow Conference to share with us some tricks on using 3D space in After Effects.
In his first example, he took some 3D layers that were elements of a biplane, enabling the Advanced rendering engine to take intersections into account. He then precomposed the biplane layers. The initial result was a flattened, 2D version of the plane. However, once he enabled the Collapse Transformations switch for the precomp, he now had a fully 3D plane again, with the advantage that it could be manipulated by animating the single precomp layer - a very nice trick
Brian then moved onto a demo that used a sliced human head that he downloaded from The Visible Human Project. He took the layers, distributed them horizontally by small intervals, and then turned them all into 3D layers. He then rotated them all in 3D space. Next he precomped them, resulting in a solid 3D head that he could spin around. To make the head semitransparent, he reduced the Opacity of the slices and blended them using Transfer Modes, resulting in a luminous, volumetric model of the head. Different transfer modes resulted in different features being highlighted.
Brian then showed other ways you could use this technique to create volumetric 3D models in After Effects. For example, he created a loop using the Fractal Noise plug-in, duplicated it 60 times, offset them in 3D space, and then offset them in time from each other. The result was a series of cloud formations that seemed to rise up from a floor."Note also Chad Perkins' brief look at Photoshop Extended volumetrics and DICOM images mentioned in Photoshop text as 3D volume in AE.
May 20, 2010
Data Baby & beyond
A few month ago AEP noted some background on Data Baby, a generative graphics spot from IBM. More of the background is fleshed out by Ian Failes of Vfxblog in his Fxguide interview with visual effects supervisor John Fragomeni and art director Angela Zhu.
Coincidentally, Mitchell Whitelaw considers the same series of commercials at his blog This Teeming Void in This is Data? Arguing with Data Baby.
"Data does not just happen; it is created in specific and deliberate ways. It is generated by sensors, not babies; and those sensors are designed to measure specific parameters for specific reasons, at certain rates, with certain resolutions. Or more correctly: it is gathered by people, for specific reasons, with a certain view of the world in mind, a certain concept of what the problem or the subject is. The people use the sensors, to gather the data, to measure a certain chosen aspect of the world.
[...]
Collapsing the real, complex, human / social / technological processes around data into a cloud of wafting particles is a brilliant piece of visual rhetoric; it's a powerful and beautiful story, but it's full of holes. If IBM is right - and I think they probably are - about the dawning age of data everywhere, then we need more than a sort of corporate-sponsored data mythology. We need real, broad-based, practical and critical data skills and literacies, an understanding of how to make data and do things with it."
This view mirrors earlier arguments in public policy circles on energy and economic modeling and forecasting. See also AEP's How to Lie with Video Data and Smashing Magazine's Imagine A Pie Chart Stomping On An Infographic Forever.
"Film is truth 24 times a second, and every cut is a lie..."
--Jean-Luc Godard
"The camera lies all the time. It lies 24 times a second."
-- Brian De Palma
Update: here's a slight return for The Kuleshov Effect, a montage effect demonstrated by Russian filmmaker Lev Kuleshov, which is explained near the end of the interview with Hitchcock (he explains three types of editing).
March 31, 2010
Motion Theory expands tilt-shift for March Madness
Update: for more sports mograph, see Graphics Mafia, and for another miniatures treatment see Psyop Sprints to the End Zone.
March 19, 2010
Four techniques for combining fonts + type videos
- Use a palette with wit -- use typefaces with complimentary moods to evoke an energetic air
- Use a palette with energy -- mix typefaces from the same historical period whose families have different features
- Use a palette with poise -- mix typefaces with similar line quality if they offer different textures
- Use a palette with dignity -- mix typefaces with similar proportions and give each a different role
To see stuff in motion, check out the new roundup on AETuts by Topher Welsh, 25 Amazing Typography Videos, and part of series of round-ups by Motion Design Love, Nice Type Tuesday 10.
UPDATE: in late 2014 Lynda.com featured Foundations of Typography: Choosing and Combining Typefaces with Ina Saltz.
Data Baby: generative graphics spot from IBM
Update: Datavisualization.ch took a quick look at IBM Data Anthem,
'James Frost, director of the popular music video clip “House of Cards” by Radiohead among others was approached by Ogilvy & Mather NY to direct the new spot...'
IBM Data Anthem from Benjamin Wiederkehr on Vimeo.
December 2, 2009
Maltaannon's Creative Breakdowns + many more
Update: Topher Welsh has more in 42 Crazy Awesome VFX Breakdowns, and KeyframeTV did some a few weeks ago. Breakdowns for many FX movies can be found most reliably on the vfxblog.
August 10, 2009
The PEN story: another YouTube Dilemma
This topic ("great artists steal") was discussed with many examples at Creative Review in May; see The YouTube Dilemma for creatives.
Also of note is an open blog ‘you thought we wouldn’t notice’ that's dedicated to pointing out these things (via El Gordo).
August 8, 2009
Koblin & Lima on visualization
Also fun is the weekly Creativity Top 5 spots.
And while his talk at TEDGlobal 2009 isn't up yet, you can look at an illustrated video interview by Digup.tv of Manuel Lima of Visual Complexity.
July 22, 2009
Particular 2 'street tests' + 60 Particular 2 tutorials
street tests from Najork on Vimeo.
Update: Peder posted a few more uses of Particular 2 in the Trapcode gallery. Counting up recent tutorials, there's links to:
plus a Particular 3D arrow and
Shinichiro Matsuda's round-up of 53 Essential Trapcode Particular Tutorials for After Effects Users.
June 29, 2009
Basic skills and good work
CRAZY ENOUGH - Title Sequence from Jr.canest on Vimeo.
Update: the Mattrunks blog (in French) adds comments and a possible enhancement that fits the Jr. Canest project, CC Smear Experiment : After Effects CS4 Project (361).
Also, Grayscalegorilla had more (earlier than AEP as well):
"Jr Canest was nice enough to share some screenshots of his AE comp with us. Check out all those keyframes! That’s what it takes to get that level of animation. It’s not scripts, nor expressions, nor plugins. It’s raw keyframe talent."
June 23, 2009
Digup’s Pick of the week
May 13, 2009
The YouTube Dilemma for creatives
"YouTube provides a steady stream of inspiration to advertising creatives, but it also leaves young directors vulnerable to having ideas stolen and agencies open to accusations of plagiarism. How can both directors and agencies protect themselves?"
May 11, 2009
Fluid simulation in Audi 'Filter'
May 4, 2009
The making of Philips 'Carousel'
Motionographer noted that "This 2:19 film runs as an endless loop, allowing viewers to control their moves through the scene. The film also contains embedded hotspots, which, when triggered, give us a behind-the-scenes look at some of the shots."
The interactive "making of" segments are combined with the video on YouTube:
April 23, 2009
Got Time?
Read more at Motionographer.
April 17, 2009
'Artists and their Apps' by Dr. Woohoo
April 11, 2009
Inspiration via Digup & Motionographer F5
Motionographer also noted that "the brilliant new video-based design review site Digup.tv will be attending F5." On their blog Digup they say they're "an independent editorial project. It's a video documented review on digital design, accessible to non-specialists. Digup is lead by [CELLULES] a team of French interaction designers and documentary makers." Open just a month, Digup plans to release new interviews every 3 weeks and an in-depth investigation every 3 months. They also have a Vimeo channel and a Hello World trailer:
Update: the DVEIN F5 titles are up.
February 6, 2009
'21-87', an inspiration for Lucas
From Wikipedia:
George Lucas, the creator of the Star Wars films, has attributed the origins of "The Force" to the 1963 Arthur Lipsett abstract film 21-87 which used samples from many sources.
"One of the audio sources Lipsett sampled for 21-87 [a film that had a great influence on Lucas] was a conversation between artificial intelligence pioneerWarren S. McCulloch and Roman Kroitor , a cinematographer who went on to develop IMAX. In the face of McCulloch's arguments that living beings are nothing but highly complex machines, Kroitor insists that there is something more: 'Many people feel that in the contemplation of nature and in communication with other living things, they become aware of some kind of force, or something, behind this apparent mask which we see in front of us, and they call it God.'"
"When asked if this was the source of "the Force," Lucas confirms that his use of the term in Star Wars was 'an echo of that phrase in 21-87.'"