Shopify Audiences

Pricing: Price: Free
Rating: 2.1 (12)
Developer: Shopify

Find more customers on top ad platforms with unique commerce insights only available on Shopify

Leverage the scale and volume of commerce that happens on Shopify to help boost your ad performance across Meta, Google, TikTok, Pinterest, Snapchat, and Criteo. Get your ads in front of the most interested buyers and maximize results with custom audience lists and performance benchmarks generated by powerful algorithms and millions of commerce signals only on Shopify. Note: Available for Shopify Plus stores in US or Canada with Shopify Payments enabled. Free trial available for non-Plus stores.

Drive up to 2x more retargeting conversions for every retargeting dollar spent
Cut customer acquisition costs by up to 50% and maximize your ad performance
Reach the right audiences across the funnel, from awareness to conversion
Compare your ad performance to similar stores or industry groupings
Explore your ad trends with historical data

Highlights: Popular with businesses in United States; Use directly in Shopify admin

Targeting

AI targeting, Audience segments, Custom audiences, Lookalike audiences, Retargeting

Campaign management

Website

Performance analytics

Cost per acquisition

Launched

June 29, 2022

Languages

English, Chinese (Traditional), Chinese (Simplified), Czech, German, Danish, Dutch, French, Finnish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal), Spanish, Swedish, Thai, Turkish, and Vietnamese

Reviews (12)

Overall rating

2.1

Counts per rating level

42% of ratings are 5 stars
5
0% of ratings are 4 stars
8% of ratings are 3 stars
1
8% of ratings are 2 stars
1
42% of ratings are 1 stars
5

All reviews

July 26, 2024

The App itself is really good and would be a difference maker for small and medium businesses. The fact you have to upgrade the Shopify Plus at $2300 US/ month to access it nothing short of RIDICULOUS. Sorry can't give this anything less than a 1 star simply due to cost.
Unfortunately Shopify likely doesn't see any return in helping SMB's grow any more now that they are making their billions!

Vintage Home Boutique

Canada

3 months using the app

July 11, 2024

It's a little misleading to claim it's free when you need he $2300 Shopify Premium plan; you got us on a technicality but I'll give it to you <3

Deleted after the trial due to the price of premium not being valuable for my business. Will be a good app when it's unbundled from premium and is a true stand alone app.

fratrings

United States

3 months using the app

May 28, 2024

This app is great. You know what isn't? The cost. Users shouldn't have to upgrade to shopify plus ( $2000+) a month to access the features on here. Making it almost impossible for small boutiques and e-commerce businesses to afford. Please offer a recurring charge for the app instead of the need to upgrade my shopify account.

Bamtech

United States

7 days using the app

Shopify replied July 3, 2024

Hi Bamtech, thanks for your review. We are happy to hear you think Shopify Audiences is a valuable tool - we do as well! Currently, Shopify Plus includes a number of unique tools - including Audiences - that help drive conversions, more powerful customer connections, and a return on investment for merchant stores. Audiences is powered by algorithms that continue to improve, and the fees help us to continue to invest in the quality and development of the product. Again, thanks for reaching out and we will definitely pass along your feedback to the product team.

June 24, 2024

Great app, but you have to upgrade to a $2500/month shopify account to be able to use it, which is ridiculous. You find this out as soon as you install it. Shopify claims to want to help all sellers, but then makes a powerful app like this only available to their highest volume sellers. This completely alienates 95% of their customers. Pretty ridiculous if you ask me.

Alternate Worlds

United States

31 minutes using the app

Shopify replied July 3, 2024

Hi Alternate Worlds, thanks for your review. We are happy to hear you think Shopify Audiences is a valuable tool - we do as well! Currently, Shopify Plus includes a number of unique tools - including Audiences - that help drive conversions, more powerful customer connections, and a return on investment for merchant stores. Audiences is powered by algorithms that continue to improve, and the fees help us to continue to invest in the quality and development of the product. Again, thanks for reaching out and we will definitely pass along your feedback to the product team.

June 25, 2024

Why are so many of the tools useful to the kind of small businesses that Shopify claims to exist to support paywalled behind the Plus plan at $2300/mo? Why can't I even pay a (reasonable, heh) monthly fee to have access to this at a smaller scale?

Everything we've been waiting for in this latest Shopify release is gated behind the Plus plan. That's terrible.

NerdyKeppie

United States

2 minutes using the app

Shopify replied July 3, 2024

Hi NerdyKeppie, thanks for your review. We are happy to hear you think Shopify Audiences is a valuable tool - we do as well! Currently, Shopify Plus includes a number of unique tools - including Audiences - that help drive conversions, more powerful customer connections, and a return on investment for merchant stores. Audiences is powered by algorithms that continue to improve, and the fees help us to continue to invest in the quality and development of the product. Again, thanks for reaching out and we will definitely pass along your feedback to the product team.