The existence or nonexistence of changes in meat consumption cycles is critical to meat industry.... more The existence or nonexistence of changes in meat consumption cycles is critical to meat industry. If the change is exis-tent, there is a need to understand what motivates the change to identify the most appropriate response. Wavelet analysis is considered here as a promising technique that may lead to a better understanding of characteristic patterns and changes in the meat consumption cycles.
The meat market is meeting many challenges today. These challenges are mainly related to the fact... more The meat market is meeting many challenges today. These challenges are mainly related to the fact that the way we produce and consume meat has changed. Traditional way of production, marketing and supply of meat as an undifferentiated product possessing “certain quality characteristics”, which consumers often cannot recognize, as well as constant meat sector crises, brought to light a need for new ways of meat quality communication. It became obvious that it is insufficient to create quality, but is necessary to create “quality perception”, that is quality recognisable by the consumer. Like all changes, this means good opportunities for some and painful adjustments for others. A key of success lays in constant market evaluation and resource manipulation in order to produce a product of “recognisable” quality, which will not only enable some to enjoy meat, but also give encouragement to others to continue eating meat.
Meat market has always had a special attention due to repeating crises and confidence breakdowns.... more Meat market has always had a special attention due to repeating crises and confidence breakdowns. Even though global meat trade has grown in the past decades, driven mainly by gains in poultry and pig meat originating from developing regions, many countries that produce and consume meat still remain disconnected by trade. Trade barriers, as sanitary and protectionist standards, have heavily influenced meat market. Sanitary standards related to animal diseases, food safety concerns and health issue awareness mostly identify those countries that are “free” and those that are “not free” of potential risks. Although sanitary barriers can inhibit trade flows they protect against the spread of serious diseases and other risks that can break animal production. On the other hand, protectionist barriers in the form of tariffs and tariff-rate quotas designed as domestic support may distort international markets and prevent significant potential trade in meats. The EU occupies an important pos...
In this paper we study the effect of fat content on visual attention and choice of red meat, as w... more In this paper we study the effect of fat content on visual attention and choice of red meat, as well as differences across gender. In an eye-tracking study, conducted with 105 Portuguese meat consumers, we find that fat content has an impact on visual attention, choice reaction time and choice of red meat products. Consumers pay more attention and choose more often meat products with lower fat content. This impact is further gender specific, with female consumers paying more attention and requiring less time to choose meat products with lower fat content. In contract, male consumers pay more attention to red meat products with higher fat content, but spend more time to choose red meat products with lower fat content. We discuss managerial and theoretical implications in relation to marketing of red meat products.
In this paper we study the effect of fat content on visual attention and choice of red meat, as w... more In this paper we study the effect of fat content on visual attention and choice of red meat, as well as differences across gender. In an eye-tracking study, conducted with 105 Portuguese meat consumers, we find that fat content has an impact on visual attention, choice reaction time and choice of red meat products. Consumers pay more attention and choose more often meat products with lower fat content. This impact is further gender specific, with female consumers paying more attention and requiring less time to choose meat products with lower fat content. In contract, male consumers pay more attention to red meat products with higher fat content, but spend more time to choose red meat products with lower fat content. We discuss managerial and theoretical implications in relation to marketing of red meat products.
ABSTRACT The existence or nonexistence of changes in meat consumption cycles is critical to meat ... more ABSTRACT The existence or nonexistence of changes in meat consumption cycles is critical to meat industry. If the change is existent, there is a need to understand what motivates the change to identify the most appropriate response. Wavelet analysis is considered here as a promising technique that may lead to a better understanding of characteristic patterns and changes in the meat consumption cycles.
The existence or nonexistence of changes in meat consumption cycles is critical to meat industry.... more The existence or nonexistence of changes in meat consumption cycles is critical to meat industry. If the change is exis-tent, there is a need to understand what motivates the change to identify the most appropriate response. Wavelet analysis is considered here as a promising technique that may lead to a better understanding of characteristic patterns and changes in the meat consumption cycles.
The meat market is meeting many challenges today. These challenges are mainly related to the fact... more The meat market is meeting many challenges today. These challenges are mainly related to the fact that the way we produce and consume meat has changed. Traditional way of production, marketing and supply of meat as an undifferentiated product possessing “certain quality characteristics”, which consumers often cannot recognize, as well as constant meat sector crises, brought to light a need for new ways of meat quality communication. It became obvious that it is insufficient to create quality, but is necessary to create “quality perception”, that is quality recognisable by the consumer. Like all changes, this means good opportunities for some and painful adjustments for others. A key of success lays in constant market evaluation and resource manipulation in order to produce a product of “recognisable” quality, which will not only enable some to enjoy meat, but also give encouragement to others to continue eating meat.
Meat market has always had a special attention due to repeating crises and confidence breakdowns.... more Meat market has always had a special attention due to repeating crises and confidence breakdowns. Even though global meat trade has grown in the past decades, driven mainly by gains in poultry and pig meat originating from developing regions, many countries that produce and consume meat still remain disconnected by trade. Trade barriers, as sanitary and protectionist standards, have heavily influenced meat market. Sanitary standards related to animal diseases, food safety concerns and health issue awareness mostly identify those countries that are “free” and those that are “not free” of potential risks. Although sanitary barriers can inhibit trade flows they protect against the spread of serious diseases and other risks that can break animal production. On the other hand, protectionist barriers in the form of tariffs and tariff-rate quotas designed as domestic support may distort international markets and prevent significant potential trade in meats. The EU occupies an important pos...
In this paper we study the effect of fat content on visual attention and choice of red meat, as w... more In this paper we study the effect of fat content on visual attention and choice of red meat, as well as differences across gender. In an eye-tracking study, conducted with 105 Portuguese meat consumers, we find that fat content has an impact on visual attention, choice reaction time and choice of red meat products. Consumers pay more attention and choose more often meat products with lower fat content. This impact is further gender specific, with female consumers paying more attention and requiring less time to choose meat products with lower fat content. In contract, male consumers pay more attention to red meat products with higher fat content, but spend more time to choose red meat products with lower fat content. We discuss managerial and theoretical implications in relation to marketing of red meat products.
In this paper we study the effect of fat content on visual attention and choice of red meat, as w... more In this paper we study the effect of fat content on visual attention and choice of red meat, as well as differences across gender. In an eye-tracking study, conducted with 105 Portuguese meat consumers, we find that fat content has an impact on visual attention, choice reaction time and choice of red meat products. Consumers pay more attention and choose more often meat products with lower fat content. This impact is further gender specific, with female consumers paying more attention and requiring less time to choose meat products with lower fat content. In contract, male consumers pay more attention to red meat products with higher fat content, but spend more time to choose red meat products with lower fat content. We discuss managerial and theoretical implications in relation to marketing of red meat products.
ABSTRACT The existence or nonexistence of changes in meat consumption cycles is critical to meat ... more ABSTRACT The existence or nonexistence of changes in meat consumption cycles is critical to meat industry. If the change is existent, there is a need to understand what motivates the change to identify the most appropriate response. Wavelet analysis is considered here as a promising technique that may lead to a better understanding of characteristic patterns and changes in the meat consumption cycles.
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Papers by Marija Banovic