International Journal of Business Marketing and Management (IJBMM), 2022
Purpose: This research aims to determine the effect of customer satisfaction and customer loyalty... more Purpose: This research aims to determine the effect of customer satisfaction and customer loyalty toward Myanmar green tea. In this research, the researcher will emphasize variables that quality of tea, Price, health Concern, Perceived value, customer satisfaction and customer loyalty. Design/Methodology/Approach: This research has conducted the process of data collection by using a questionnaire with 410 respondents who drink green tea and live in Myanmar and the process of quantitative analysis by the statistical program. Findings: The main finding supports that quality of tea, Price, health concern, Perceived value, customer satisfaction and customer loyalty. The result show that respondents have a positive attitude to Myanmar green tea. Research limitations/ Implication: There are many limitations while working on this research, gathering information and collecting data from respondents during political crisis in Myanmar and the Covid-19 pandemic are the major limitation of this research. Originality/Value: This research study related variables that factors effecting customer satisfaction and customer loyalty toward Myanmar green tea.
Network security is concerned with protecting sensitive information, limiting unauthorised access... more Network security is concerned with protecting sensitive information, limiting unauthorised access, and reinforcing network performance. An important factor in network security is encryption. Internet Security Protocol (IPSec) is the de facto open standard for encryption and replaces the older Cisco Encryption Technology (CET). Both encryption protocols are typically implemented and managed using the text based Command Line Interface (CLI). A graphical user interface (GUI) is available; however, it is not routinely used. Regardless of whether the CLI or GUI is used, both encryption suites are complex to implement and manage. State Model Diagrams (SMDs) were developed and successfully used as the pedagogical foundation of internetworking technologies. SMDs integrate pertinent output from devices and protocol finite state information. SMDs are modular and hierarchical models thereby providing top down deconstruction as a cascaded structure. In terms of ease of use, hyperlinks may be us...
Computer technology is now an integral aspect of modern life. It is also a tool that can support ... more Computer technology is now an integral aspect of modern life. It is also a tool that can support the learning of different disciplines. Computer technology provides the possibility to display rich graphical images which may be especially important when teaching different branches of mathematics such as trigonometry. An on-screen image (diagram) clearly demonstrates the relationship between key learning points and how they interact. Furthermore, the dynamic nature of the associated program supports interactive learning in which the parameters may be modified and the result displayed - which is basis of the constructivist theory of pedagogy. This paper is a quantitative and qualitative analysis of the use of computer science as a tool to improve the teaching of trigonometry.
The research aimed 1) to study the investigation of a hotel in the northern areas of Thailand for... more The research aimed 1) to study the investigation of a hotel in the northern areas of Thailand for Foreign Tourists to the quality of services; and 2) to compare the happiness of foreign tourists toward service quality of hotels in the Northern Areas of Thailand by demographic profiles. A questionnaire was used as a research tool for collecting data from a sample of 450. The data were analyzed for descriptive statistics: percentiles, means and standard deviations (S.D.) while inferential statistics used were Independent-Sample t-test, One-Way ANOVA (F-test), and using Least Significant Difference (LSD) test to compare each pair at the significance level of 0.05. The results in this study revealed that the overall happiness of foreign tourists toward service quality in the Northern Areas of Thailand was high (xˉ = 3.98). When looking at each item, the results demonstrated that responsiveness was (xˉ = 4.03), assurance (xˉ = 4.01), reliability (xˉ = 3.98), empathy (xˉ = 3.98), and tang...
This research is divided into six parts. Firstly, the introduction, that explains what the backgr... more This research is divided into six parts. Firstly, the introduction, that explains what the background of this research is, the problem statement in this proposal is, what research objectives are. Secondly, it presents a literature review. It divided into three sections, which are the theory that related to this research, a variable that used in this research, and a previous study. Thirdly, this part describes the research framework, which applied from previous studies and hypotheses construct from the conceptual framework. Forth section is a description of the research method. The fifth section has presented the result of this research. All of the data is measured by the SPSS program (Statistical Package for Social Science) to determine the influence of word of mouth (WOM) concerning service quality. The last part is a conclusion that explains the summary of findings, recommendations, and further study. This research aims to know about how the firm receives positive word of mouth by...
International Journal of Business Marketing and Management (IJBMM), 2022
Purpose: This research aims to determine the effect of customer satisfaction and customer loyalty... more Purpose: This research aims to determine the effect of customer satisfaction and customer loyalty toward Myanmar green tea. In this research, the researcher will emphasize variables that quality of tea, Price, health Concern, Perceived value, customer satisfaction and customer loyalty. Design/Methodology/Approach: This research has conducted the process of data collection by using a questionnaire with 410 respondents who drink green tea and live in Myanmar and the process of quantitative analysis by the statistical program. Findings: The main finding supports that quality of tea, Price, health concern, Perceived value, customer satisfaction and customer loyalty. The result show that respondents have a positive attitude to Myanmar green tea. Research limitations/ Implication: There are many limitations while working on this research, gathering information and collecting data from respondents during political crisis in Myanmar and the Covid-19 pandemic are the major limitation of this research. Originality/Value: This research study related variables that factors effecting customer satisfaction and customer loyalty toward Myanmar green tea.
Network security is concerned with protecting sensitive information, limiting unauthorised access... more Network security is concerned with protecting sensitive information, limiting unauthorised access, and reinforcing network performance. An important factor in network security is encryption. Internet Security Protocol (IPSec) is the de facto open standard for encryption and replaces the older Cisco Encryption Technology (CET). Both encryption protocols are typically implemented and managed using the text based Command Line Interface (CLI). A graphical user interface (GUI) is available; however, it is not routinely used. Regardless of whether the CLI or GUI is used, both encryption suites are complex to implement and manage. State Model Diagrams (SMDs) were developed and successfully used as the pedagogical foundation of internetworking technologies. SMDs integrate pertinent output from devices and protocol finite state information. SMDs are modular and hierarchical models thereby providing top down deconstruction as a cascaded structure. In terms of ease of use, hyperlinks may be us...
Computer technology is now an integral aspect of modern life. It is also a tool that can support ... more Computer technology is now an integral aspect of modern life. It is also a tool that can support the learning of different disciplines. Computer technology provides the possibility to display rich graphical images which may be especially important when teaching different branches of mathematics such as trigonometry. An on-screen image (diagram) clearly demonstrates the relationship between key learning points and how they interact. Furthermore, the dynamic nature of the associated program supports interactive learning in which the parameters may be modified and the result displayed - which is basis of the constructivist theory of pedagogy. This paper is a quantitative and qualitative analysis of the use of computer science as a tool to improve the teaching of trigonometry.
The research aimed 1) to study the investigation of a hotel in the northern areas of Thailand for... more The research aimed 1) to study the investigation of a hotel in the northern areas of Thailand for Foreign Tourists to the quality of services; and 2) to compare the happiness of foreign tourists toward service quality of hotels in the Northern Areas of Thailand by demographic profiles. A questionnaire was used as a research tool for collecting data from a sample of 450. The data were analyzed for descriptive statistics: percentiles, means and standard deviations (S.D.) while inferential statistics used were Independent-Sample t-test, One-Way ANOVA (F-test), and using Least Significant Difference (LSD) test to compare each pair at the significance level of 0.05. The results in this study revealed that the overall happiness of foreign tourists toward service quality in the Northern Areas of Thailand was high (xˉ = 3.98). When looking at each item, the results demonstrated that responsiveness was (xˉ = 4.03), assurance (xˉ = 4.01), reliability (xˉ = 3.98), empathy (xˉ = 3.98), and tang...
This research is divided into six parts. Firstly, the introduction, that explains what the backgr... more This research is divided into six parts. Firstly, the introduction, that explains what the background of this research is, the problem statement in this proposal is, what research objectives are. Secondly, it presents a literature review. It divided into three sections, which are the theory that related to this research, a variable that used in this research, and a previous study. Thirdly, this part describes the research framework, which applied from previous studies and hypotheses construct from the conceptual framework. Forth section is a description of the research method. The fifth section has presented the result of this research. All of the data is measured by the SPSS program (Statistical Package for Social Science) to determine the influence of word of mouth (WOM) concerning service quality. The last part is a conclusion that explains the summary of findings, recommendations, and further study. This research aims to know about how the firm receives positive word of mouth by...
Although the Government of Bangladesh is pressuring all educational institutions to go online due... more Although the Government of Bangladesh is pressuring all educational institutions to go online due to the COVID-19 pandemic, most of the higher educational institutes are finding it difficult to adjust to the new situation. While they have begun discussing the importance of online and blended learning, they are still waiting to return to face-to-face class once the pandemic is over. This is because they are still unprepared to embrace e-learning. This study aims to develop a unified scale to assess the higher education institute's e-readiness in Bangladesh to identify their strengths and weaknesses and formulate a plan for creating an e-learning environment. The findings of this study are based on a quantitative survey, and the study was completed using a sample size of 410 contributors 345 (84.1%) students, 34 (8.3%) teachers, and 31 (7.6%) administrators from the University of Liberal Arts, Bangladesh, a private university in Dhaka. Three separate assessment instruments were developed for the key stakeholders: students, teachers, and administrators. A systematic approach was used to create the institutional e-readiness scale with acceptable validity and reliability. The Scale-level Content Validity Index of the Averaging calculation method (S-CVI/Ave) value was 0.996, and the instruments' reliability coefficient Cronbach's Alpha was 0.949 (students), 0.935 (teachers), and 0.837 (administrators). The alpha values suggest the compiled instruments are good to excellent. This study indicates that the institutional e-readiness scale could assess the e-readiness of other universities in Bangladesh.
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Papers by Dr. Chompu Nuangjamnong