International AAAI Conference on Web and Social Media (ICWSM), 2024
A recent surge of users migrating from Twitter to alternative platforms, such as Mastodon, raised... more A recent surge of users migrating from Twitter to alternative platforms, such as Mastodon, raised questions regarding what migration patterns are, how different platforms impact user behaviors, and how migrated users settle in the migration process. In this study, we elaborate how we investigate these questions by collecting data over 10,000 users who migrated from Twitter to Mastodon within the first ten weeks following Elon Musk's acquisition of Twitter. Our research is structured in three primary steps. First, we develop algorithms to extract and analyze migration patters. Second, by leveraging behavioral analysis, we examine the distinct architectures of Twitter and Mastodon to learn how different platforms shape user behaviors on each platform. Last, we determine how particular behavioral factors influence users to stay on Mastodon. We share our findings of user migration, insights, and lessons learned from the user behavior study.
The growing use of social media has led to drastic changes in our decision-making. Especially, Fa... more The growing use of social media has led to drastic changes in our decision-making. Especially, Facebook offers marketing API which promotes business to target potential groups who are likely to consume their items. However, this service can be abused by malicious advertisers who attempt to deceive people by disinformation such as propaganda and divisive opinion. To counter this problem, we introduce a new application named FBAdTracker. The purpose of this application is to provide an integrated data collection and analysis system for current research on fact-checking related to Facebook advertisements. Our system is capable of monitoring up-to-date Facebook ads and analyzing ads retrieved from Facebook Ads Library.
After Twitter's ownership change and policy shifts, many users reconsidered their go-to social me... more After Twitter's ownership change and policy shifts, many users reconsidered their go-to social media outlets and platforms like Mastodon, Bluesky, and Threads became attractive alternatives in the battle for users. Based on the data from over 14,000 users who migrated to these platforms within the first eight weeks after the launch of Threads, our study examines: (1) distinguishing attributes of Twitter users who migrated, compared to non-migrants; (2) temporal migration patterns and associated challenges for sustainable migration faced by each platform; and (3) how these new platforms are perceived in relation to Twitter. Our research proceeds in three stages. First, we examine migration from a broad perspective, not just one-to-one migration. Second, we leverage behavioral analysis to pinpoint the distinct migration pattern of each platform. Last, we employ a Large Language Model (LLM) to discern stances towards each platform and correlate them with the platform usage. This in-depth analysis illuminates migration patterns amid competition across social media platforms.
International AAAI Conference on Web and Social Media (ICWSM), 2024
A recent surge of users migrating from Twitter to alternative platforms, such as Mastodon, raised... more A recent surge of users migrating from Twitter to alternative platforms, such as Mastodon, raised questions regarding what migration patterns are, how different platforms impact user behaviors, and how migrated users settle in the migration process. In this study, we elaborate how we investigate these questions by collecting data over 10,000 users who migrated from Twitter to Mastodon within the first ten weeks following Elon Musk's acquisition of Twitter. Our research is structured in three primary steps. First, we develop algorithms to extract and analyze migration patters. Second, by leveraging behavioral analysis, we examine the distinct architectures of Twitter and Mastodon to learn how different platforms shape user behaviors on each platform. Last, we determine how particular behavioral factors influence users to stay on Mastodon. We share our findings of user migration, insights, and lessons learned from the user behavior study.
The growing use of social media has led to drastic changes in our decision-making. Especially, Fa... more The growing use of social media has led to drastic changes in our decision-making. Especially, Facebook offers marketing API which promotes business to target potential groups who are likely to consume their items. However, this service can be abused by malicious advertisers who attempt to deceive people by disinformation such as propaganda and divisive opinion. To counter this problem, we introduce a new application named FBAdTracker. The purpose of this application is to provide an integrated data collection and analysis system for current research on fact-checking related to Facebook advertisements. Our system is capable of monitoring up-to-date Facebook ads and analyzing ads retrieved from Facebook Ads Library.
After Twitter's ownership change and policy shifts, many users reconsidered their go-to social me... more After Twitter's ownership change and policy shifts, many users reconsidered their go-to social media outlets and platforms like Mastodon, Bluesky, and Threads became attractive alternatives in the battle for users. Based on the data from over 14,000 users who migrated to these platforms within the first eight weeks after the launch of Threads, our study examines: (1) distinguishing attributes of Twitter users who migrated, compared to non-migrants; (2) temporal migration patterns and associated challenges for sustainable migration faced by each platform; and (3) how these new platforms are perceived in relation to Twitter. Our research proceeds in three stages. First, we examine migration from a broad perspective, not just one-to-one migration. Second, we leverage behavioral analysis to pinpoint the distinct migration pattern of each platform. Last, we employ a Large Language Model (LLM) to discern stances towards each platform and correlate them with the platform usage. This in-depth analysis illuminates migration patterns amid competition across social media platforms.
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