Global Media and Social Sciences Research Journal (Quarterly), 2021
This study attempts to find out if FM radio is still a popular medium in Mardan district in the p... more This study attempts to find out if FM radio is still a popular medium in Mardan district in the present digital age. It is based on the Uses and Gratification Theory, which explains how audiences use a particular kind of media to gratify and satisfy their needs. Using a quantitative method, the researchers collected data from 100 people in Mardan city through a questionnaire. The study found out that FM radio is still relevant and popular in Mardan due to ease of its use being a portable device, low cost and a good source of localized information, education and entertainment. The study answered the question: Is radio still a popular medium in Mardan in the present-day era? The researchers found that 76% of the respondents in Mardan city believed that radio is still relevant in current digital age.
Global Media and Social Sciences Research Journal (Quarterly), 2021
This study attempts to find out if FM radio is still a popular medium in Mardan district in the p... more This study attempts to find out if FM radio is still a popular medium in Mardan district in the present digital age. It is based on the Uses and Gratification Theory, which explains how audiences use a particular kind of media to gratify and satisfy their needs. Using a quantitative method, the researchers collected data from 100 people in Mardan city through a questionnaire. The study found out that FM radio is still relevant and popular in Mardan due to ease of its use being a portable device, low cost and a good source of localized information, education and entertainment. The study answered the question: Is radio still a popular medium in Mardan in the present-day era? The researchers found that 76% of the respondents in Mardan city believed that radio is still relevant in current digital age.
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Papers by Umair Khan