By: Alex Birkett Published: Jun 9, 2022 | Last updated: Apr 14, 2023 Heat maps are a popular conversion optimization tool, and for good reason. We leveraged correctly they are a powerful way to better understand your audience and deliver more value. So what can heat maps answer? What are heat maps? Heat maps are visual representations of data. They were developed by Cormac Kinney in the mid-1990s
