Http Dx Doi Org 10 1362 026725798784867734, Feb 1, 2010
ABSTRACT This paper examines the phenomenon of "green alliances" between busine... more ABSTRACT This paper examines the phenomenon of "green alliances" between businesses and their suppliers, competitors and other stakeholders. The concept of a "green alliance" is explored as a form of green marketing strategy and different types of alliance are set out. Drawing on stakeholder theory and the networks model of industrial markets, critical environmental interdependencies between organizations are identified and examined. An exploratory case study covering a range of such interdependencies is reported, with issues of alliance motives, and of inter- and intra-organizational relationships and cultures examined in considerable detail. Issues identified as critical to the alliance process include the congruity of bonds between various alliance actors, resources and activities, and the cultural mediation between diverse stakeholder factions. The implications of these findings for environmental change and for green marketing management are discussed.
ABSTRACT THIS PAPER APPLIES an organisational culture perspective to the study of business--NGO c... more ABSTRACT THIS PAPER APPLIES an organisational culture perspective to the study of business--NGO collaboration. It focuses on showing both the importance and limitations of understanding and managing cultural differences between participating organisations. The findings presented in the paper are largely developed from an extensive qualitative case study conducted by the author of one such collaboration, the WWF 1995 Plus Group. In particular, the author details the way in which those involved in the collaboration interpret and explain cultural distinctions, and it is shown how different perspectives on organisational culture might be brought to bear on understanding these distinctions. The key research findings of the paper centre on the role of cultural mediators. This construct is introduced to explain the crucial part played by certain individuals within the collaboration who were found to translate cultural knowledge between different groups and to act as architects of shared meanings across these groups. This buffering role of cultural mediators is examined in some depth and the possibilities and drawbacks associated with managing such dynamics are explored. In the concluding section, the contribution of the organisational culture perspective to our understanding of business--NGO collaborations is evaluated, and recommendations for more effective management of such collaborations are presented.
This article is an invited response to a paper by Jones and Haigh in issue 27 of the Journal of C... more This article is an invited response to a paper by Jones and Haigh in issue 27 of the Journal of Corporate Citizenship. We argue that their attempt to caricature our paper in the Academy of Management Review (2005) is a manifestation of widespread unease around the shifting roles of business and government. We conclude, highlighting the necessity of ongoing research into the political role of the firm.
Citizenship based on identity and difference brings to the fore new actors, issues and arenas of ... more Citizenship based on identity and difference brings to the fore new actors, issues and arenas of political contestation and struggle. In this paper, we explore the multifaceted role of the corporation in mediating the nature, meaning and significance of particular citizenship identities. We show that corporations can reflect citizenship identities, they can enable certain identities to find expression and flourish, or they can inhibit these identities. In so doing, we identify the specific ways that these avenues of mediation may be enacted and explore the critical implications of this mixing of political with economic identity.
Http Dx Doi Org 10 1080 09652540050110011, Jan 10, 2011
This paper discusses green marketing strategies in the context faced by businesses in the middle ... more This paper discusses green marketing strategies in the context faced by businesses in the middle to late 1990s. The literature suggests that this context has been characterized by a consumer backlash against green marketing, which has been created by perceived ...
Http Dx Doi Org 10 1362 026725798784867734, Feb 1, 2010
ABSTRACT This paper examines the phenomenon of "green alliances" between busine... more ABSTRACT This paper examines the phenomenon of "green alliances" between businesses and their suppliers, competitors and other stakeholders. The concept of a "green alliance" is explored as a form of green marketing strategy and different types of alliance are set out. Drawing on stakeholder theory and the networks model of industrial markets, critical environmental interdependencies between organizations are identified and examined. An exploratory case study covering a range of such interdependencies is reported, with issues of alliance motives, and of inter- and intra-organizational relationships and cultures examined in considerable detail. Issues identified as critical to the alliance process include the congruity of bonds between various alliance actors, resources and activities, and the cultural mediation between diverse stakeholder factions. The implications of these findings for environmental change and for green marketing management are discussed.
ABSTRACT THIS PAPER APPLIES an organisational culture perspective to the study of business--NGO c... more ABSTRACT THIS PAPER APPLIES an organisational culture perspective to the study of business--NGO collaboration. It focuses on showing both the importance and limitations of understanding and managing cultural differences between participating organisations. The findings presented in the paper are largely developed from an extensive qualitative case study conducted by the author of one such collaboration, the WWF 1995 Plus Group. In particular, the author details the way in which those involved in the collaboration interpret and explain cultural distinctions, and it is shown how different perspectives on organisational culture might be brought to bear on understanding these distinctions. The key research findings of the paper centre on the role of cultural mediators. This construct is introduced to explain the crucial part played by certain individuals within the collaboration who were found to translate cultural knowledge between different groups and to act as architects of shared meanings across these groups. This buffering role of cultural mediators is examined in some depth and the possibilities and drawbacks associated with managing such dynamics are explored. In the concluding section, the contribution of the organisational culture perspective to our understanding of business--NGO collaborations is evaluated, and recommendations for more effective management of such collaborations are presented.
This article is an invited response to a paper by Jones and Haigh in issue 27 of the Journal of C... more This article is an invited response to a paper by Jones and Haigh in issue 27 of the Journal of Corporate Citizenship. We argue that their attempt to caricature our paper in the Academy of Management Review (2005) is a manifestation of widespread unease around the shifting roles of business and government. We conclude, highlighting the necessity of ongoing research into the political role of the firm.
Citizenship based on identity and difference brings to the fore new actors, issues and arenas of ... more Citizenship based on identity and difference brings to the fore new actors, issues and arenas of political contestation and struggle. In this paper, we explore the multifaceted role of the corporation in mediating the nature, meaning and significance of particular citizenship identities. We show that corporations can reflect citizenship identities, they can enable certain identities to find expression and flourish, or they can inhibit these identities. In so doing, we identify the specific ways that these avenues of mediation may be enacted and explore the critical implications of this mixing of political with economic identity.
Http Dx Doi Org 10 1080 09652540050110011, Jan 10, 2011
This paper discusses green marketing strategies in the context faced by businesses in the middle ... more This paper discusses green marketing strategies in the context faced by businesses in the middle to late 1990s. The literature suggests that this context has been characterized by a consumer backlash against green marketing, which has been created by perceived ...
Worker hostels or dormitories are common in labour-intensive industries staffed largely by migran... more Worker hostels or dormitories are common in labour-intensive industries staffed largely by migrant labour, and have long been associated with exploitative practices. More recently, hostels have come under scrutiny because of accusations that they are used to restrict workers' freedom in ways that are tantamount to modern slavery. Drawing on a qualitative study of a garment hub in South India where such claims have frequently arisen, we explore the conditions of freedom and unfreedom in worker hostels and how suppliers who run such hostels respond to competing expectations about worker freedom. Our findings show that hostels perform three interrelated functions: restriction, protection, and liberation, which together constitute a complex mix of freedom and unfreedom for migrant women workers that we term hybrid (un)freedom.
A growing body of scholarship analyzes the emergence and resilience of forced labor in developing... more A growing body of scholarship analyzes the emergence and resilience of forced labor in developing countries within global value chains. However, little is known about how forced labor arises within domestic supply chains concentrated within national borders, producing products for domestic consumption. We conduct one of the first studies of forced labor in domestic supply chains, through a cross-industry comparison of the regulatory gaps surrounding forced labor in the United Kingdom. We find that understanding the dynamics of forced labor in domestic supply chains requires us to conceptually modify the global value chain framework to understand similarities and differences across these contexts. We conclude that addressing the governance gaps that surround forced labor will require scholars and policymakers to carefully refine their thinking about how we might design operative governance that effectively engages with local variation.
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Papers by Andrew Crane