Tatjana ĐUROVIĆ is Professor of English for Economists at the Faculty of Economics, University of Belgrade. She received her PhD degree in linguistics from the Faculty of Philology, University of Belgrade in 2006, with a thesis on a comparative analysis of metaphors in English and Serbian economic discourse (title: The process of metaphorisation in semi-technical language of economics). Her main research interests focus on English for specific purposes, applied cognitive linguistics and discourse analysis and she has published widely in these areas. She has co-authored a monograph on metaphors in Serbian public discourse and co-edited a volume on English for specific purposes at tertiary level in Serbia. She is also the author or co-author of several ESP economics textbooks and practice books. She has published a number of papers in Serbian and international linguistics journals: Ibérica, Journal of Language and Politics, British and American Studies, Journal of Linguistic Studies, Facta Universitatis, etc. and participated in many conferences. She is a member of SASE (Serbian Association for the Study of English). Address: Serbia
Discourse Approaches to Politics, Society and Culture, 2019
This edited volume examines how metaphors and related phenomena (metonymies, symbols, cultural mo... more This edited volume examines how metaphors and related phenomena (metonymies, symbols, cultural models, stereotypes) lead to the discursive construal of a common element that brings the nation together. The central idea is that metaphor use must be questioned to lay bare the processes and the discursive power behind them. The chapters examine a range of contemporary and historical, monomodal and multimodal discourses, including politicians’ discourse, presidential speeches, newspapers, TV series, Catholic homilies, colonialist discourse, and various online sources. The approaches taken include political science, international relations, cultural studies, and linguistics. All contributions feature discursive constructivist views of metaphor, with clear sociocultural grounding, and the notion of metaphor as a framing device in constructing various aspects of nations and national identity. The volume will appeal to scholars in discourse analysis, metaphor studies, media studies, nationalism studies, and political science.
ANIMAL metaphors are conventional in many languages and their metaphorical use is not limited onl... more ANIMAL metaphors are conventional in many languages and their metaphorical use is not limited only to human beings, non-physical domains may also be understood in terms of the assumed properties of animals. Set within the wider theoretical framework of Cognitive Theory of Metaphor, this paper deals with the conceptualisation of INFLATION as an ANIMAL in English. We focus on the INFLATION IS A FEROCIOUS ANIMAL metaphor, in which the most salient properties of wild animals as a source domain are mapped onto the abstract and complex target domain, INFLATION, producing various conceptual mappings, which refer to the ways wild animals move, look, sound, eat/are fed, attack and are controlled. We show how the INFLATION IS A FEROCIOUS ANIMAL metaphor functions within popular economic discourse, as well as how it structures our thinking about inflation, a dangerous phenomenon which poses a potential threat to every economy in the world. Resumen Las metáforas sobre ANIMALES son habituales en...
Current Anthropology is a transnational journal devoted to research on humankind, encompassing th... more Current Anthropology is a transnational journal devoted to research on humankind, encompassing the full range of anthropological scholarship on human cultures and on the human and other primate species. Communicating across the subfields, the journal features papers in a ...
Blends have long been a source of new lexical elements in English word formation. Classic example... more Blends have long been a source of new lexical elements in English word formation. Classic examples of such elements include -burger in words like soyburger or oysterburger, -furter in words like turkeyfurter or chickenfurter and -scape in cloudscape or manscape. Among more recent examples are -zilla (bridezilla, momzilla), -cation (staycation, mancation) or -splain(ing) (mansplaining, whitesplaining). Some of these have been studied in greater or lesser detail, highlighting various researchers’ interests in the topic, such as regularities in blend formation, formal and semantic patterns of blends, or the emergence of new combining forms from lexical blends (see in particular Baldi & Dawar, 2000; Frath, 2005; Kemmer, 2003; Lalić–Krstin, 2014; Lehrer, 1998; Mattiello, 2017a, 2017b; Panić–Kavgić & Kavgić, 2009).
Much of the research into the topic of financial crises has centered mainly on verbal metaphors w... more Much of the research into the topic of financial crises has centered mainly on verbal metaphors whereas a visual and multimodal aspect of the phenomenon has remained rather underrepresented. Within the theoretical framework of Critical Metaphor Analysis pertaining not only to verbal (Charteris-Black & Musolff, 2003; Charteris-Black, 2004) but also to pictorial and multimodal discourse (Forceville, 1996 & 2008; Forceville & Urios-Aparisi, 2009), in this paper we focus on both linguistic and pictorial realisations of the euro currency which pertain to the broader topic of the Eurozone crisis. Closely modelling our methodology on Bounegru and Forceville (2011), we analyse seven covers of the weekly magazine The Economist published in the period 2010-2012 which relate to the Eurozone crisis and belong to the LIQUID and MOVEMENT domains respectively. The purpose of our investigation is to answer the following two questions: (1) how do verbal and visual modes of metaphorical representatio...
ESP Today. Journal of English for Specific Purposes at Tertiary Level is now accepting submission... more ESP Today. Journal of English for Specific Purposes at Tertiary Level is now accepting submissions for its first 2015 issue. Deadline for submissions: 1 March 2015 Manuscripts should be sent to one of the following email addresses: Nadežda Silaški, Editor-in-Chief: n.silaski@esptodayjournal.org Tatjana Đurović, Associate Editor t.djurovic@esptodayjournal.org
Complementing a wide theoretical framework of cognitive linguistics (Lakoff & Johnson, 1980; John... more Complementing a wide theoretical framework of cognitive linguistics (Lakoff & Johnson, 1980; Johnson, 1987; Charteris-Black, 2004; Benczes, Barcelona, & Ruiz de Mendoza Ibáñez, 2011) with multimodality (El Refaie, 2003; Forceville, 2009; Forceville & Urios-Aparisi, 2009; Bounegru & Forceville, 2011), the paper explores the role of pictorial and multimodal metaphors in structuring Europe’s migrant crisis in Serbian daily newspapers. The data collection for our analysis consists of twelve cartoons pertaining to the topic of migrant crisis published in daily newspapers Politika and Večernje novosti in 2015. The aim of our investigation is twofold: a) to determine how visual metaphors, independently or in a symbiosis with verbal metaphors, render two cognitive schemas – CONTAINMENT and MOVEMENT and the metaphors of WALL, HOUSE, JOURNEY, thus contributing to the conceptualisation of the major participants in the migrant crisis; and b) to reveal how visual and/or verbal modalities of meta...
Discourse Approaches to Politics, Society and Culture, 2019
This edited volume examines how metaphors and related phenomena (metonymies, symbols, cultural mo... more This edited volume examines how metaphors and related phenomena (metonymies, symbols, cultural models, stereotypes) lead to the discursive construal of a common element that brings the nation together. The central idea is that metaphor use must be questioned to lay bare the processes and the discursive power behind them. The chapters examine a range of contemporary and historical, monomodal and multimodal discourses, including politicians’ discourse, presidential speeches, newspapers, TV series, Catholic homilies, colonialist discourse, and various online sources. The approaches taken include political science, international relations, cultural studies, and linguistics. All contributions feature discursive constructivist views of metaphor, with clear sociocultural grounding, and the notion of metaphor as a framing device in constructing various aspects of nations and national identity. The volume will appeal to scholars in discourse analysis, metaphor studies, media studies, nationalism studies, and political science.
ANIMAL metaphors are conventional in many languages and their metaphorical use is not limited onl... more ANIMAL metaphors are conventional in many languages and their metaphorical use is not limited only to human beings, non-physical domains may also be understood in terms of the assumed properties of animals. Set within the wider theoretical framework of Cognitive Theory of Metaphor, this paper deals with the conceptualisation of INFLATION as an ANIMAL in English. We focus on the INFLATION IS A FEROCIOUS ANIMAL metaphor, in which the most salient properties of wild animals as a source domain are mapped onto the abstract and complex target domain, INFLATION, producing various conceptual mappings, which refer to the ways wild animals move, look, sound, eat/are fed, attack and are controlled. We show how the INFLATION IS A FEROCIOUS ANIMAL metaphor functions within popular economic discourse, as well as how it structures our thinking about inflation, a dangerous phenomenon which poses a potential threat to every economy in the world. Resumen Las metáforas sobre ANIMALES son habituales en...
Current Anthropology is a transnational journal devoted to research on humankind, encompassing th... more Current Anthropology is a transnational journal devoted to research on humankind, encompassing the full range of anthropological scholarship on human cultures and on the human and other primate species. Communicating across the subfields, the journal features papers in a ...
Blends have long been a source of new lexical elements in English word formation. Classic example... more Blends have long been a source of new lexical elements in English word formation. Classic examples of such elements include -burger in words like soyburger or oysterburger, -furter in words like turkeyfurter or chickenfurter and -scape in cloudscape or manscape. Among more recent examples are -zilla (bridezilla, momzilla), -cation (staycation, mancation) or -splain(ing) (mansplaining, whitesplaining). Some of these have been studied in greater or lesser detail, highlighting various researchers’ interests in the topic, such as regularities in blend formation, formal and semantic patterns of blends, or the emergence of new combining forms from lexical blends (see in particular Baldi & Dawar, 2000; Frath, 2005; Kemmer, 2003; Lalić–Krstin, 2014; Lehrer, 1998; Mattiello, 2017a, 2017b; Panić–Kavgić & Kavgić, 2009).
Much of the research into the topic of financial crises has centered mainly on verbal metaphors w... more Much of the research into the topic of financial crises has centered mainly on verbal metaphors whereas a visual and multimodal aspect of the phenomenon has remained rather underrepresented. Within the theoretical framework of Critical Metaphor Analysis pertaining not only to verbal (Charteris-Black & Musolff, 2003; Charteris-Black, 2004) but also to pictorial and multimodal discourse (Forceville, 1996 & 2008; Forceville & Urios-Aparisi, 2009), in this paper we focus on both linguistic and pictorial realisations of the euro currency which pertain to the broader topic of the Eurozone crisis. Closely modelling our methodology on Bounegru and Forceville (2011), we analyse seven covers of the weekly magazine The Economist published in the period 2010-2012 which relate to the Eurozone crisis and belong to the LIQUID and MOVEMENT domains respectively. The purpose of our investigation is to answer the following two questions: (1) how do verbal and visual modes of metaphorical representatio...
ESP Today. Journal of English for Specific Purposes at Tertiary Level is now accepting submission... more ESP Today. Journal of English for Specific Purposes at Tertiary Level is now accepting submissions for its first 2015 issue. Deadline for submissions: 1 March 2015 Manuscripts should be sent to one of the following email addresses: Nadežda Silaški, Editor-in-Chief: n.silaski@esptodayjournal.org Tatjana Đurović, Associate Editor t.djurovic@esptodayjournal.org
Complementing a wide theoretical framework of cognitive linguistics (Lakoff & Johnson, 1980; John... more Complementing a wide theoretical framework of cognitive linguistics (Lakoff & Johnson, 1980; Johnson, 1987; Charteris-Black, 2004; Benczes, Barcelona, & Ruiz de Mendoza Ibáñez, 2011) with multimodality (El Refaie, 2003; Forceville, 2009; Forceville & Urios-Aparisi, 2009; Bounegru & Forceville, 2011), the paper explores the role of pictorial and multimodal metaphors in structuring Europe’s migrant crisis in Serbian daily newspapers. The data collection for our analysis consists of twelve cartoons pertaining to the topic of migrant crisis published in daily newspapers Politika and Večernje novosti in 2015. The aim of our investigation is twofold: a) to determine how visual metaphors, independently or in a symbiosis with verbal metaphors, render two cognitive schemas – CONTAINMENT and MOVEMENT and the metaphors of WALL, HOUSE, JOURNEY, thus contributing to the conceptualisation of the major participants in the migrant crisis; and b) to reveal how visual and/or verbal modalities of meta...
This special issue of ESP Today concerns the teaching of disciplinary literacies in tertiary ESP ... more This special issue of ESP Today concerns the teaching of disciplinary literacies in tertiary ESP settings. ESP involves research and practice in the teaching and learning of English to prepare learners for competent performance in various workplace and academic situations (Dudley-Evans & St John, 1998). Disciplinary literacy is a key part of such learning given that it addresses discipline-specific speaking, listening to, reading, writing, and viewing of verbal, non-verbal, and multimodal texts. It equips learners with the tools for both functioning in various target performance situations and reflecting on their performance and themselves in relation to the target performance situations of various kinds. Several changes have taken place in ESP which merit a focused discussion of disciplinary literacies. One is that to accommodate the internationalisation of education, universities are running English-medium academic programmes in which subject specialists need to deliver their specialised content while addressing the literacy demands of their disciplines. Their perception on literacy demands is likely to differ from that of ESP practitioners due to the fact that they are from two different communities of practice. It is theoretically and practically useful to see how they identify and teach disciplinary literacies. Another change relates to the growing interest of ESP practitioners in content and language integrated learning (CLIL), where the subject matter and the language specific to the subject matter are both
The edited volume The Ins and Outs of Business and Professional Discourse Research. Reflections o... more The edited volume The Ins and Outs of Business and Professional Discourse Research. Reflections on Interacting with the Workplace represents one of the latest attempts to cast light on the pervasive synergy between academic research in language-focused disciplines and business and professional communication which pivots on the linguistic interaction between practitioners in the workplace. Hence it clearly resides in Gotti's view on specialised discourse as " the specialist use of language in contexts which are typical of a specialized community stretching across the academic, the professional, the technical and the occupational areas of knowledge and practice " (Gotti, 2008: 24). Both the theoretical and empirical foundations of the book directly demonstrate that academic discourse research and professional discourse research are highly complementary and need to be regarded as two sides of the same coin. The book opens with an introductory section (pp. 1-10) where the editors, Glen Michael Alessi and Geert Jacobs, offer an overview of theoretical underpinnings of business and professional discourse research, together with quoting important scholars, publications and journals in this rapidly growing area. In addition to providing a short account of the chapters included in the volume, the editors also reflect on the IN/OUT approaches to professional discourse research: the IN approach " explores the challenges, processes and methods for gaining
Ruth Breeze’s Corporate Discourse is a useful text in many aspects. Firstly, it covers the issue ... more Ruth Breeze’s Corporate Discourse is a useful text in many aspects. Firstly, it covers the issue of corporate discourse from a range of theoretical backgrounds and their respective methodologies, plausibly showing how corporate ‘discourses’ both merge and differ from one another. Secondly, all the genres dealt with in the book are exemplified with authentic data, which lends validity to the author’s findings. Thirdly, although Breeze never loses sight of the two staple ideas of the company’s communicative intent – promoting a good image and legitimising corporate activities – she underscores the need for a critical evaluation of both company’s internal and external communicative and discursive practices.
A barb wire around Serbia – Migrant metaphors as a means of constructing national identity The pa... more A barb wire around Serbia – Migrant metaphors as a means of constructing national identity The paper is set within the context of the current migrant crisis when at one point the two EU member states, Hungary and Croatia, decided to build a wall in order to protect not only their national boundaries from increasing migration, but the EU's external boundaries as well, which had serious impacts on Serbia as one of the transit countries for migrants. Couched in a wide theoretical framework of both Critical Metaphor Analysis (, and especially employing Musolff's notion of " metaphor scenario " (Musolff, 2006), as an essential feature of metaphor use in public discourse, the paper investigates the role of metaphors in the construction of 'the national', viewed here through the prism of migrant discourse, and how this reflects on Serbia's EU accession process. Adopting a qualitative approach, we analyse a data collection compiled from texts published in various Serbian print and electronic news media in 2015, focusing on verbal instantiations of the containment image schema, and the wall metaphor scenario in particular. The paper aims: a) to show how the symbiosis of language, cognition and social reality unpacks the framing of discourse participants, and b) to establish how the highlighting of one component of a conceptual structure may contribute to the construction of national identity. More specifically, we try to show how Serbian officials take advantage of the pervasive wall metaphor scenario, used in Serbian public discourse to conceptualise the migrant crisis and the protection of external boundaries of the EU 'house', in order to present the migrant crisis as a new obstacle to Serbia's joining the EU and becoming part of the EU inner space. This stems from the constructed image of the migrants and the Serbian nation both belonging to the same outer container of the prisoner of war camp, the buffer zone, a parking space, as some examples in our data collection show.
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