Ola Hafez
Cairo University, Department of English Language and Literature, Faculty Member
- Professor Ola Hafezedit
This paper attempts a critical discourse analysis of Orwell's Animal Farm to highlight ploys of manipulation. Animal Farm, a satire on the Russian Revolution, is constructed of three stages: a) animal suffering from human... more
This paper attempts a critical discourse analysis of Orwell's Animal Farm to highlight ploys of manipulation. Animal Farm, a satire on the Russian Revolution, is constructed of three stages: a) animal suffering from human exploitation; b) the expulsion of man and the establishment of democracy; and c) the gradual deterioration into a totalitarian state. The goals for which the animals have rebelled are soon mystified by the pigs, who claim to be the "brain workers" of the farm, take privileges while exploiting the "lower animals", and continuously modify the law of the farm to suit their purposes. A critical discourse analysis is carried out to elucidate the process of manipulation by analyzing such ploys as generic statements, modality, forms of reference and address, and rewording. Such an analysis aims at highlighting the tools of domination, the language of mystification and rationalization of inequality used by the pigs to undermine the lower animals' authority over their own judgment and keep them under control. Eventually the pigs represent all "the vices of man" for which the rebellion started: injustice and abuse of power. As many of the ploys used by the pigs are true to totalitarian states, a study of the discourse of manipulation should be helpful in raising consciousness essential to the establishment of real democracy.
Research Interests:
Research Interests:
Public discourse, including graffiti, billboards and bumper stickers, is innovative and dynamic, reflecting and often also challenging social values. While graffiti involves defacing public property, bumper-sticker (BS) discourse adds a... more
Public discourse, including graffiti, billboards and bumper stickers, is innovative and dynamic, reflecting and often also challenging social values. While graffiti involves defacing public property, bumper-sticker (BS) discourse adds a human “touch” to a metal object, expressing the driver’s identity, and turns the street into an arena for display and communication. The few previous studies of BS discourse explore this type of discourse as a non-traditional means of communication and as a medium of political agency in different societies, with emphasis on the US and Israel. Lammie and Humphreys (2004) classify a corpus of American BSs into nationalistic, ideological, commercial, religious, and philosophical categories. Egyptian BSs, however, remain uninvestigated both linguistically and sociologically. The present paper, combining tools from content analysis, linguistics and ethnomethodology, explores how BSs function differently in Egypt based on a corpus of 581 bumper stickers on...
Research Interests:
Public speaking is generally conceived as pre-planned, read-aloud, onesided monologue with minimal opportunities for audience response except as feedback showing approval (or disapproval). Previous work in the area of talkas-interaction... more
Public speaking is generally conceived as pre-planned, read-aloud, onesided monologue with minimal opportunities for audience response except as feedback showing approval (or disapproval). Previous work in the area of talkas-interaction has only identified audience and speaker orientation to audience applause and laughter. However, this paper investigates the interactive character of public speaking where both Speaker,(S), and Audience, (A), orient to each other's contributions. This interactive character is manifested through 1) audience collective and individual responses, and 2) Speaker's "footing" shifts (à la Goffman 1979) (including improvisation, and marked by diglossic code-switching, gaze, pauses, etc.), with both contributions forming a web of exchanges, thus characterizing public speaking as an interactional activity, jointly produced by Speaker and Audience (both collectively and individually).
Research Interests:
This study analyzes issues of language and identity in Athol Fugard's play The Blood Knot, which is set in the discriminating South Africa of the 1960's. The two brothers' initial loving relation is soon replaced by interracial conflict... more
This study analyzes issues of language and identity in Athol Fugard's play The Blood Knot, which is set in the discriminating South Africa of the 1960's. The two brothers' initial loving relation is soon replaced by interracial conflict as they simulate white-black interaction. The present study analyses their transformed identity, shifting stance, evaluation, positioning, and alignment. Such analysis of the interaction between the two brothers before and after the transformation of their brotherly love into interracial conflict should be helpful in demonstrating patterns of the discourse of racism and apartheid.