Papers by Thomas N Brysting
In this research the questions “What are critical success factors in sport sponsorship deals?” an... more In this research the questions “What are critical success factors in sport sponsorship deals?” and “How are sponsorship deals in esport beneficial for the sponsor?” are answered through a literature review on sports sponsorship and a discussion of the main themes that emerged.
The literature review showed models and theories that cover different phases of sport sponsorships, which helped answering the questions eventually.
It was concluded that several key success factors in various phases in sponsorships determine outcomes. However, they are dynamic and complex in nature which makes sponsorships very context specific.
It was furthermore found that the sponsor benefit from sport sponsorships in terms of sales, market share, brand equity, image transfer, and competitive advantage.
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Papers by Thomas N Brysting
The literature review showed models and theories that cover different phases of sport sponsorships, which helped answering the questions eventually.
It was concluded that several key success factors in various phases in sponsorships determine outcomes. However, they are dynamic and complex in nature which makes sponsorships very context specific.
It was furthermore found that the sponsor benefit from sport sponsorships in terms of sales, market share, brand equity, image transfer, and competitive advantage.
The literature review showed models and theories that cover different phases of sport sponsorships, which helped answering the questions eventually.
It was concluded that several key success factors in various phases in sponsorships determine outcomes. However, they are dynamic and complex in nature which makes sponsorships very context specific.
It was furthermore found that the sponsor benefit from sport sponsorships in terms of sales, market share, brand equity, image transfer, and competitive advantage.