Marketing
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Recent papers in Marketing
Purpose – The main aim of this paper is to identify whether certain consumers behave irrationally when it comes to select banking products. This paper builds on one of the most significant banking products that is the credit card.... more
The purpose of this research is to test the influence of work and personal balance, servant leadership, the reward of employee engagement with job satisfaction variables as mediators. The type of research used is explanatory research with... more
https://journalistethics.com/ Free book available in PDF at this link This book lifts the veil to identify the puppet masters behind the MK Ultra Mind Control shills that front the New World Disorder Dystopia. The usual suspects are... more
E-commerce not only has tremendous potential for growth but also poses unique challenges for both incumbents and new entrants. By examining drivers of firm performance in e-commerce from a capabilities perspective, the authors... more
In the democratic digital environment, brand managers frequently deal with the unauthorized use of the brand by third parties. The phenomenon, known as brand hijacking, has been treated in different and sometimes conflicting ways in the... more
In order to accept this Student Recruiter agreement with the College of Mental Health Counselling, you must believe in and agree with the value of learning about counselling through the online course described at www.ctihalifax.com, and... more
This paper explores the role of strategic conversations in corporate social responsibility (CSR) strategy formation. The authors suggest that explicitly engaging stakeholders in the CSR strategy-making process, through the mechanism of... more
Fiber Blend is new product for healthy diet program which produce by PT Morinda Independen. This Paper will explain how new marketing strategy as new alternative to sell Fiber Blend.
As consumers spend more time on social media, brands can take advantage of this opportunity to better serve and communicate with their followers. Still, given the characteristics of luxury, luxury brands may be reluctant to use social... more
The digital e-trading platform is an ambitious and priority intervention in the agricultural sector. The research study is among the very few that identifies and prioritizes the predictors of wholesale electronic trading platform adoption... more
Purpose Harvard authority on leadership, Barbara Kellerman, indicts the deficiencies of the leadership industry and she argues that we can do better. Design/methodology/approach This interview offers a bold prescription for training... more
NFTs are becoming popular across creators, particularly digital artists and celebrities. While there are many promotion strategies present already, it is important to know how to use those accordingly when dealing with NFTs. This blog... more