International Journal of Professional Business Review
Purpose: The goal of this study was to determine that video games can have a variety of effects o... more Purpose: The goal of this study was to determine that video games can have a variety of effects on players, including improving working memory, cognitive flexibility, planning, spatial memory, emotions, and recognition through Digital Game-Based Learning Theoretical framework: Recent research has indicated positive outcomes for student performance and engagement in digital gaming in education with a significant impact on intrinsic motivation, game mechanics, and the learning process as a whole, with scientifically confirmed favourable consequences. DGBL is a recent creation, thus there is still a lot to research and discover about it. Design/methodology/approach: This study's objective was to gather and evaluate all empirical studies on improving cognitive abilities through game technology that had been published between 2000 and 2023. The author discusses a number of earlier research to investigate how game-based learning affects the growth of cognitive skills. 75 journal a...
2021 International Conference on Innovation and Intelligence for Informatics, Computing, and Technologies (3ICT), 2021
There are very few studies that directly address the effects of technology adoption intention on ... more There are very few studies that directly address the effects of technology adoption intention on the success of women entrepreneurs specifically in the Indian context. The current study addresses the linkage between technology adoption intention and its antecedents on the success of a very niche and unexplored segment of women entrepreneurs i.e., architects. Using a modified form of the unified theory of acceptance and use of technology (UTAUT) model, this study uses structural equation modeling to test the proposed model. The model consists of the following constructs: Mental Access towards technology, Technical Skills, Performance Expectancy, Effort Expectancy, Facilitating Conditions, Social Influence, Technology Adoption Intention, and Women Entrepreneurial Success. The data has been collected from 188 respondents using the chain referral sampling method. The benefit of this study can be seen as a better understanding of technology adoption which will help to reduce barriers that women architects face in technology adoption and devise strategies promoting entrepreneurial success for women architects working all over India.
Background: In the higher education sector, anticipating and fostering positive emotions manifest... more Background: In the higher education sector, anticipating and fostering positive emotions manifest the view of positive psychology is considered as an essential practice. Aims: The present study aims to identify and statistically validate the different types of students’ emotional indicators. Methods: A survey was carried out in three cities, namely Mumbai, Pune, and Chandigarh of India. A total of 566 valid survey responses were analyzed using exploratory factor analysis and confirmatory factor analysis. The results of the confirmatory factor analysis demonstrated six sets of emotions measurement indicators, namely anger, disgust, happiness, positive emotions, sadness, and fear for measuring students’ emotions. Results: Further, the results of path analysis showed that happiness, positive emotions, sadness, disgust, and fear had positive effect on positive psychology. Conclusion: Overall, this study highlights the imperativeness of students’ emotional measurement, and the study resu...
Background:Meaningfulness of work leads to positive job-related consequences, such as engaged, sa... more Background:Meaningfulness of work leads to positive job-related consequences, such as engaged, satisfied, productive, trustworthy, and devoted employees.Purpose:The main purpose of this research was to study the relationship between meaningfulness of work, employee engagement, and affective commitment. Further, this study is also examined the mediating influence of affective commitment on the relationship between meaningfulness of work and employee engagement.Methods:Researchers used a quantitative approach to collect data for the research by utilizing a cross-sectional survey design. The study included standardized scales and was conducted on 319 employees working in the service sector of Punjab and Chandigarh, India.Results:The findings of the given study confirmed a positive relationship between meaningfulness of work, employee engagement, and affective commitment.Conclusion:Moreover, affective commitment acts as a mediator on the relationship between the meaningfulness of work a...
Introduction: The last two decades had witnessed an increased interest in employee engagement by ... more Introduction: The last two decades had witnessed an increased interest in employee engagement by the academician and the practitioner. The reason for such interest is employee engagement potential to influence the individual and organizational level consequences. Methods: Hence, the current study's objective was to identify the key antecedents and consequences of employee engagement and establish their inter-relationship. Apart from this, the study also validates the different scales to measure different antecedents and consequences of employee engagement. The data were collected from 656 employees working in the FMCD industry in India to achieve this objective. Results: Results of the structural equation modeling analysis show that perceptions of organizational justice positively impact employee engagement. Further, employee engagement positively impacts satisfaction with life, positive affect, and organizational citizenship behavior. Conclusion: However, employee engagement sh...
The telecom industry in India has witnessed substantial growth over the last decade. Rapid growth... more The telecom industry in India has witnessed substantial growth over the last decade. Rapid growth of telecommunications is opening up the doors for many telecom players from Europe, Asia and other parts of the world, resulting in increased competition and tariff reductions. In the present competitive environment, the services perceived by the customers and their behavioural intentions play a pivotal role in the customer switching process among service providers. With the changing expectations of service quality, it becomes imperative to discover the gap between customer expectations and customer perception. In this context, the aim of the present study is to identify the existing gap between customer expectations and perceptions and investigate the relationship between post-experience perception of service quality and customers’ behavioural intentions. The data was collected from 500 customers in Delhi NCR, India. Paired sample t-test and multiple correlation analysis were performed...
Journal of Technology Management for Growing Economies, 2017
Present study like to examine the variables that are significant, in the selection of offshore ou... more Present study like to examine the variables that are significant, in the selection of offshore outsourcing locations for the voice based jobs in India and Philippines. The study has statistically tested human resources factors, finance factors, national level factors, communication, language, culture, client and service provider relationship, service delivery, organizations credentials and regulatory environment. The study has used descriptive research design, survey questionnaire method and deliberative purposive sampling techniques on the total sample size of 178 top and middle level employees of BPOs and Call centres. Data were analyzed using structure equation modeling, multiple regression, weighted least square method and Path analysis. Results of the study shows, overall affects of above discussed factor variables on the selection of location as Philippines are more than choosing India as preference of location for voice based jobs.
Background:
Meaningfulness of work leads to positive job-related consequences, such as engaged, s... more Background: Meaningfulness of work leads to positive job-related consequences, such as engaged, satisfied, productive, trustworthy, and devoted employees. Purpose: The main purpose of this research was to study the relationship between meaningfulness of work, employee engagement, and affective commitment. Further, this study is also examined the mediating influence of affective commitment on the relationship between meaningfulness of work and employee engagement. Methods: Researchers used a quantitative approach to collect data for the research by utilizing a cross-sectional survey design. The study included standardized scales and was conducted on 319 employees working in the service sector of Punjab and Chandigarh, India. Results: The findings of the given study confirmed a positive relationship between meaningfulness of work, employee engagement, and affective commitment. Conclusion: Moreover, affective commitment acts as a mediator on the relationship between the meaningfulness of work and employee engagement.
The telecom industry in India has witnessed substantial growth over the last decade. Rapid growth... more The telecom industry in India has witnessed substantial growth over the last decade. Rapid growth of telecommunications is opening up the doors for many telecom players from Europe, Asia and other parts of the world, resulting in increased competition and tariff reductions. In the present competitive environment, the services perceived by the customers and their behavioural intentions play a pivotal role in the customer switching process among service providers. With the changing expectations of service quality, it becomes imperative to discover the gap between customer expectations and customer perception. In this context, the aim of the present study is to identify the existing gap between customer expectations and perceptions and investigate the relationship between post-experience perception of service quality and customers’ behavioural intentions. The data was collected from 500 customers in Delhi NCR, India. Paired sample t-test and multiple correlation analysis were performed. The results of the study points out the key areas wherein the service gaps are considerably high such as reliability and responsiveness. The customer behavioural intentions, such as “Complain to customer service if a problem occurs”, “Switch to another service provider” and “Reducing the usage with a particular service provider”, have shown a strong relationship with quality of service. The findings of the study confirm that the perceptions of customers regarding the quality of service received definitely have an impact on their behaviour.
Perceptions of psychological empowerment play a vital role in the way an individual
perceives thi... more Perceptions of psychological empowerment play a vital role in the way an individual perceives things at the workplace. In spite of this, there is scant research on the antecedents and consequences of psychological empowerment. This study is an attempt to fill this gap by analyzing the mediating role of psychological empowerment on the relationship between its antecedents (leader–member exchange) and its consequences (work engagement and psychological withdrawal behavior). Data were collected from 454 employees working in the Research and Development (R&D) departments of the information technology (IT) and pharmaceutical sectors operating in India. Results suggest that employees who have a high-quality relationship with their leader have high psychological empowerment, they are highly engaged at work, and their psychological withdrawal behavior is also low. In addition to this, high levels of psychological empowerment have a positive impact on their engagement toward work, which further leads to a low psychological withdrawal behavior. The theoretical and practical implications of these results are discussed.
Journal of Advanced Research in Dynamical & Control Systems, 2019
As education is quickly moving from the product driven to the market driven, it is vital for the ... more As education is quickly moving from the product driven to the market driven, it is vital for the marketers to draw attention and get nearer to their potential clients. Therefore, it is essential for an educational institution to identify the factors that affects the student’s choice of higher education institution. Knowledge of those factors is imperative for competing and surviving in this competitive marketplace. Therefore, the objective of the current research is to explore the factors that affect the student’s choice of higher educational institution in Indian context. Based on expert interview and literature review, the researcher identified six antecedents (Location, Public Image, Employability of Graduate, Promotions, Fee Structure and Quality of Academic Programs) that affect student’s choice of higher educational institution. Data was collected from 454 students who were looking for a higher educational institution in Chandigarh Tricity region, India. Results of the structural equation modeling shows that location, public image, employability of graduates, promotions and academic quality has significant and positive impact on student’s choice of higher educational institution in India. However, fee structure of the institute has negative impact on the choice of a student regarding higher educational institution. The implications and limitations of the study is also discussed. The present study examines the various factors that affect the student’s choice regarding the selection of a higher educational institution in India context.
International Journal of Professional Business Review
Purpose: The goal of this study was to determine that video games can have a variety of effects o... more Purpose: The goal of this study was to determine that video games can have a variety of effects on players, including improving working memory, cognitive flexibility, planning, spatial memory, emotions, and recognition through Digital Game-Based Learning Theoretical framework: Recent research has indicated positive outcomes for student performance and engagement in digital gaming in education with a significant impact on intrinsic motivation, game mechanics, and the learning process as a whole, with scientifically confirmed favourable consequences. DGBL is a recent creation, thus there is still a lot to research and discover about it. Design/methodology/approach: This study's objective was to gather and evaluate all empirical studies on improving cognitive abilities through game technology that had been published between 2000 and 2023. The author discusses a number of earlier research to investigate how game-based learning affects the growth of cognitive skills. 75 journal a...
2021 International Conference on Innovation and Intelligence for Informatics, Computing, and Technologies (3ICT), 2021
There are very few studies that directly address the effects of technology adoption intention on ... more There are very few studies that directly address the effects of technology adoption intention on the success of women entrepreneurs specifically in the Indian context. The current study addresses the linkage between technology adoption intention and its antecedents on the success of a very niche and unexplored segment of women entrepreneurs i.e., architects. Using a modified form of the unified theory of acceptance and use of technology (UTAUT) model, this study uses structural equation modeling to test the proposed model. The model consists of the following constructs: Mental Access towards technology, Technical Skills, Performance Expectancy, Effort Expectancy, Facilitating Conditions, Social Influence, Technology Adoption Intention, and Women Entrepreneurial Success. The data has been collected from 188 respondents using the chain referral sampling method. The benefit of this study can be seen as a better understanding of technology adoption which will help to reduce barriers that women architects face in technology adoption and devise strategies promoting entrepreneurial success for women architects working all over India.
Background: In the higher education sector, anticipating and fostering positive emotions manifest... more Background: In the higher education sector, anticipating and fostering positive emotions manifest the view of positive psychology is considered as an essential practice. Aims: The present study aims to identify and statistically validate the different types of students’ emotional indicators. Methods: A survey was carried out in three cities, namely Mumbai, Pune, and Chandigarh of India. A total of 566 valid survey responses were analyzed using exploratory factor analysis and confirmatory factor analysis. The results of the confirmatory factor analysis demonstrated six sets of emotions measurement indicators, namely anger, disgust, happiness, positive emotions, sadness, and fear for measuring students’ emotions. Results: Further, the results of path analysis showed that happiness, positive emotions, sadness, disgust, and fear had positive effect on positive psychology. Conclusion: Overall, this study highlights the imperativeness of students’ emotional measurement, and the study resu...
Background:Meaningfulness of work leads to positive job-related consequences, such as engaged, sa... more Background:Meaningfulness of work leads to positive job-related consequences, such as engaged, satisfied, productive, trustworthy, and devoted employees.Purpose:The main purpose of this research was to study the relationship between meaningfulness of work, employee engagement, and affective commitment. Further, this study is also examined the mediating influence of affective commitment on the relationship between meaningfulness of work and employee engagement.Methods:Researchers used a quantitative approach to collect data for the research by utilizing a cross-sectional survey design. The study included standardized scales and was conducted on 319 employees working in the service sector of Punjab and Chandigarh, India.Results:The findings of the given study confirmed a positive relationship between meaningfulness of work, employee engagement, and affective commitment.Conclusion:Moreover, affective commitment acts as a mediator on the relationship between the meaningfulness of work a...
Introduction: The last two decades had witnessed an increased interest in employee engagement by ... more Introduction: The last two decades had witnessed an increased interest in employee engagement by the academician and the practitioner. The reason for such interest is employee engagement potential to influence the individual and organizational level consequences. Methods: Hence, the current study's objective was to identify the key antecedents and consequences of employee engagement and establish their inter-relationship. Apart from this, the study also validates the different scales to measure different antecedents and consequences of employee engagement. The data were collected from 656 employees working in the FMCD industry in India to achieve this objective. Results: Results of the structural equation modeling analysis show that perceptions of organizational justice positively impact employee engagement. Further, employee engagement positively impacts satisfaction with life, positive affect, and organizational citizenship behavior. Conclusion: However, employee engagement sh...
The telecom industry in India has witnessed substantial growth over the last decade. Rapid growth... more The telecom industry in India has witnessed substantial growth over the last decade. Rapid growth of telecommunications is opening up the doors for many telecom players from Europe, Asia and other parts of the world, resulting in increased competition and tariff reductions. In the present competitive environment, the services perceived by the customers and their behavioural intentions play a pivotal role in the customer switching process among service providers. With the changing expectations of service quality, it becomes imperative to discover the gap between customer expectations and customer perception. In this context, the aim of the present study is to identify the existing gap between customer expectations and perceptions and investigate the relationship between post-experience perception of service quality and customers’ behavioural intentions. The data was collected from 500 customers in Delhi NCR, India. Paired sample t-test and multiple correlation analysis were performed...
Journal of Technology Management for Growing Economies, 2017
Present study like to examine the variables that are significant, in the selection of offshore ou... more Present study like to examine the variables that are significant, in the selection of offshore outsourcing locations for the voice based jobs in India and Philippines. The study has statistically tested human resources factors, finance factors, national level factors, communication, language, culture, client and service provider relationship, service delivery, organizations credentials and regulatory environment. The study has used descriptive research design, survey questionnaire method and deliberative purposive sampling techniques on the total sample size of 178 top and middle level employees of BPOs and Call centres. Data were analyzed using structure equation modeling, multiple regression, weighted least square method and Path analysis. Results of the study shows, overall affects of above discussed factor variables on the selection of location as Philippines are more than choosing India as preference of location for voice based jobs.
Background:
Meaningfulness of work leads to positive job-related consequences, such as engaged, s... more Background: Meaningfulness of work leads to positive job-related consequences, such as engaged, satisfied, productive, trustworthy, and devoted employees. Purpose: The main purpose of this research was to study the relationship between meaningfulness of work, employee engagement, and affective commitment. Further, this study is also examined the mediating influence of affective commitment on the relationship between meaningfulness of work and employee engagement. Methods: Researchers used a quantitative approach to collect data for the research by utilizing a cross-sectional survey design. The study included standardized scales and was conducted on 319 employees working in the service sector of Punjab and Chandigarh, India. Results: The findings of the given study confirmed a positive relationship between meaningfulness of work, employee engagement, and affective commitment. Conclusion: Moreover, affective commitment acts as a mediator on the relationship between the meaningfulness of work and employee engagement.
The telecom industry in India has witnessed substantial growth over the last decade. Rapid growth... more The telecom industry in India has witnessed substantial growth over the last decade. Rapid growth of telecommunications is opening up the doors for many telecom players from Europe, Asia and other parts of the world, resulting in increased competition and tariff reductions. In the present competitive environment, the services perceived by the customers and their behavioural intentions play a pivotal role in the customer switching process among service providers. With the changing expectations of service quality, it becomes imperative to discover the gap between customer expectations and customer perception. In this context, the aim of the present study is to identify the existing gap between customer expectations and perceptions and investigate the relationship between post-experience perception of service quality and customers’ behavioural intentions. The data was collected from 500 customers in Delhi NCR, India. Paired sample t-test and multiple correlation analysis were performed. The results of the study points out the key areas wherein the service gaps are considerably high such as reliability and responsiveness. The customer behavioural intentions, such as “Complain to customer service if a problem occurs”, “Switch to another service provider” and “Reducing the usage with a particular service provider”, have shown a strong relationship with quality of service. The findings of the study confirm that the perceptions of customers regarding the quality of service received definitely have an impact on their behaviour.
Perceptions of psychological empowerment play a vital role in the way an individual
perceives thi... more Perceptions of psychological empowerment play a vital role in the way an individual perceives things at the workplace. In spite of this, there is scant research on the antecedents and consequences of psychological empowerment. This study is an attempt to fill this gap by analyzing the mediating role of psychological empowerment on the relationship between its antecedents (leader–member exchange) and its consequences (work engagement and psychological withdrawal behavior). Data were collected from 454 employees working in the Research and Development (R&D) departments of the information technology (IT) and pharmaceutical sectors operating in India. Results suggest that employees who have a high-quality relationship with their leader have high psychological empowerment, they are highly engaged at work, and their psychological withdrawal behavior is also low. In addition to this, high levels of psychological empowerment have a positive impact on their engagement toward work, which further leads to a low psychological withdrawal behavior. The theoretical and practical implications of these results are discussed.
Journal of Advanced Research in Dynamical & Control Systems, 2019
As education is quickly moving from the product driven to the market driven, it is vital for the ... more As education is quickly moving from the product driven to the market driven, it is vital for the marketers to draw attention and get nearer to their potential clients. Therefore, it is essential for an educational institution to identify the factors that affects the student’s choice of higher education institution. Knowledge of those factors is imperative for competing and surviving in this competitive marketplace. Therefore, the objective of the current research is to explore the factors that affect the student’s choice of higher educational institution in Indian context. Based on expert interview and literature review, the researcher identified six antecedents (Location, Public Image, Employability of Graduate, Promotions, Fee Structure and Quality of Academic Programs) that affect student’s choice of higher educational institution. Data was collected from 454 students who were looking for a higher educational institution in Chandigarh Tricity region, India. Results of the structural equation modeling shows that location, public image, employability of graduates, promotions and academic quality has significant and positive impact on student’s choice of higher educational institution in India. However, fee structure of the institute has negative impact on the choice of a student regarding higher educational institution. The implications and limitations of the study is also discussed. The present study examines the various factors that affect the student’s choice regarding the selection of a higher educational institution in India context.
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Meaningfulness of work leads to positive job-related consequences, such as engaged, satisfied, productive, trustworthy, and devoted employees.
Purpose:
The main purpose of this research was to study the relationship between meaningfulness of work, employee engagement, and affective
commitment. Further, this study is also examined the mediating influence of affective commitment on the relationship between meaningfulness of
work and employee engagement.
Methods:
Researchers used a quantitative approach to collect data for the research by utilizing a cross-sectional survey design. The study included
standardized scales and was conducted on 319 employees working in the service sector of Punjab and Chandigarh, India.
Results:
The findings of the given study confirmed a positive relationship between meaningfulness of work, employee engagement, and affective
commitment.
Conclusion:
Moreover, affective commitment acts as a mediator on the relationship between the meaningfulness of work and employee engagement.
is opening up the doors for many telecom players from Europe, Asia and other parts of the world, resulting in
increased competition and tariff reductions. In the present competitive environment, the services perceived by the customers
and their behavioural intentions play a pivotal role in the customer switching process among service providers. With
the changing expectations of service quality, it becomes imperative to discover the gap between customer expectations and
customer perception. In this context, the aim of the present study is to identify the existing gap between customer expectations
and perceptions and investigate the relationship between post-experience perception of service quality and customers’
behavioural intentions. The data was collected from 500 customers in Delhi NCR, India. Paired sample t-test and
multiple correlation analysis were performed. The results of the study points out the key areas wherein the service gaps are
considerably high such as reliability and responsiveness. The customer behavioural intentions, such as “Complain to customer
service if a problem occurs”, “Switch to another service provider” and “Reducing the usage with a particular service
provider”, have shown a strong relationship with quality of service. The findings of the study confirm that the perceptions
of customers regarding the quality of service received definitely have an impact on their behaviour.
perceives things at the workplace. In spite of this, there is scant research on the
antecedents and consequences of psychological empowerment. This study is an
attempt to fill this gap by analyzing the mediating role of psychological empowerment
on the relationship between its antecedents (leader–member exchange) and its
consequences (work engagement and psychological withdrawal behavior). Data were
collected from 454 employees working in the Research and Development (R&D)
departments of the information technology (IT) and pharmaceutical sectors operating
in India. Results suggest that employees who have a high-quality relationship with their
leader have high psychological empowerment, they are highly engaged at work, and
their psychological withdrawal behavior is also low. In addition to this, high levels of
psychological empowerment have a positive impact on their engagement toward work,
which further leads to a low psychological withdrawal behavior. The theoretical and
practical implications of these results are discussed.
draw attention and get nearer to their potential clients. Therefore, it is essential for an educational institution to
identify the factors that affects the student’s choice of higher education institution. Knowledge of those factors is
imperative for competing and surviving in this competitive marketplace. Therefore, the objective of the current
research is to explore the factors that affect the student’s choice of higher educational institution in Indian context.
Based on expert interview and literature review, the researcher identified six antecedents (Location, Public Image,
Employability of Graduate, Promotions, Fee Structure and Quality of Academic Programs) that affect student’s choice
of higher educational institution. Data was collected from 454 students who were looking for a higher educational
institution in Chandigarh Tricity region, India. Results of the structural equation modeling shows that location, public
image, employability of graduates, promotions and academic quality has significant and positive impact on student’s
choice of higher educational institution in India. However, fee structure of the institute has negative impact on the
choice of a student regarding higher educational institution. The implications and limitations of the study is also
discussed. The present study examines the various factors that affect the student’s choice regarding the selection of a
higher educational institution in India context.
Meaningfulness of work leads to positive job-related consequences, such as engaged, satisfied, productive, trustworthy, and devoted employees.
Purpose:
The main purpose of this research was to study the relationship between meaningfulness of work, employee engagement, and affective
commitment. Further, this study is also examined the mediating influence of affective commitment on the relationship between meaningfulness of
work and employee engagement.
Methods:
Researchers used a quantitative approach to collect data for the research by utilizing a cross-sectional survey design. The study included
standardized scales and was conducted on 319 employees working in the service sector of Punjab and Chandigarh, India.
Results:
The findings of the given study confirmed a positive relationship between meaningfulness of work, employee engagement, and affective
commitment.
Conclusion:
Moreover, affective commitment acts as a mediator on the relationship between the meaningfulness of work and employee engagement.
is opening up the doors for many telecom players from Europe, Asia and other parts of the world, resulting in
increased competition and tariff reductions. In the present competitive environment, the services perceived by the customers
and their behavioural intentions play a pivotal role in the customer switching process among service providers. With
the changing expectations of service quality, it becomes imperative to discover the gap between customer expectations and
customer perception. In this context, the aim of the present study is to identify the existing gap between customer expectations
and perceptions and investigate the relationship between post-experience perception of service quality and customers’
behavioural intentions. The data was collected from 500 customers in Delhi NCR, India. Paired sample t-test and
multiple correlation analysis were performed. The results of the study points out the key areas wherein the service gaps are
considerably high such as reliability and responsiveness. The customer behavioural intentions, such as “Complain to customer
service if a problem occurs”, “Switch to another service provider” and “Reducing the usage with a particular service
provider”, have shown a strong relationship with quality of service. The findings of the study confirm that the perceptions
of customers regarding the quality of service received definitely have an impact on their behaviour.
perceives things at the workplace. In spite of this, there is scant research on the
antecedents and consequences of psychological empowerment. This study is an
attempt to fill this gap by analyzing the mediating role of psychological empowerment
on the relationship between its antecedents (leader–member exchange) and its
consequences (work engagement and psychological withdrawal behavior). Data were
collected from 454 employees working in the Research and Development (R&D)
departments of the information technology (IT) and pharmaceutical sectors operating
in India. Results suggest that employees who have a high-quality relationship with their
leader have high psychological empowerment, they are highly engaged at work, and
their psychological withdrawal behavior is also low. In addition to this, high levels of
psychological empowerment have a positive impact on their engagement toward work,
which further leads to a low psychological withdrawal behavior. The theoretical and
practical implications of these results are discussed.
draw attention and get nearer to their potential clients. Therefore, it is essential for an educational institution to
identify the factors that affects the student’s choice of higher education institution. Knowledge of those factors is
imperative for competing and surviving in this competitive marketplace. Therefore, the objective of the current
research is to explore the factors that affect the student’s choice of higher educational institution in Indian context.
Based on expert interview and literature review, the researcher identified six antecedents (Location, Public Image,
Employability of Graduate, Promotions, Fee Structure and Quality of Academic Programs) that affect student’s choice
of higher educational institution. Data was collected from 454 students who were looking for a higher educational
institution in Chandigarh Tricity region, India. Results of the structural equation modeling shows that location, public
image, employability of graduates, promotions and academic quality has significant and positive impact on student’s
choice of higher educational institution in India. However, fee structure of the institute has negative impact on the
choice of a student regarding higher educational institution. The implications and limitations of the study is also
discussed. The present study examines the various factors that affect the student’s choice regarding the selection of a
higher educational institution in India context.