... in and perceived importance of the Paralympic Games hinted at by increased levels of media co... more ... in and perceived importance of the Paralympic Games hinted at by increased levels of media coverage and ... 440 JOURNAL OF SPORT & SOCIAL ISSUES / November 2004 ... do not make too many demands upon society, partic-ularly ones that have economic impacts for society ...
This paper will present a Marie Curie funded research project evaluating the social legacy of imp... more This paper will present a Marie Curie funded research project evaluating the social legacy of impacts of the London 2012 Olympic and Paralympic Games. This research will commence in September 2013 for two years and will contribute extensively to the knowledge pool surrounding the use of sporting and other mega-events as tools to bring about social change. The use of such events to bring about transformation of socially deprived areas of major cities is becoming an increasingly important part of the raison d'être for hosting such events, especially given the immense costs involved and the current economic climate. The tax-paying public are increasingly having to be persuaded of the benefits, beyond the event itself, to spend the nations resources in this way. This work proposes to evaluate some of the social legacy programmes of the London 2012 Olympic and Paralympic Games within the 5 London host Boroughs and to assess their transferability to the Rio 2016 Olympic and Paralympic...
... in and perceived importance of the Paralympic Games hinted at by increased levels of media co... more ... in and perceived importance of the Paralympic Games hinted at by increased levels of media coverage and ... 440 JOURNAL OF SPORT & SOCIAL ISSUES / November 2004 ... do not make too many demands upon society, partic-ularly ones that have economic impacts for society ...
This paper will present a Marie Curie funded research project evaluating the social legacy of imp... more This paper will present a Marie Curie funded research project evaluating the social legacy of impacts of the London 2012 Olympic and Paralympic Games. This research will commence in September 2013 for two years and will contribute extensively to the knowledge pool surrounding the use of sporting and other mega-events as tools to bring about social change. The use of such events to bring about transformation of socially deprived areas of major cities is becoming an increasingly important part of the raison d'être for hosting such events, especially given the immense costs involved and the current economic climate. The tax-paying public are increasingly having to be persuaded of the benefits, beyond the event itself, to spend the nations resources in this way. This work proposes to evaluate some of the social legacy programmes of the London 2012 Olympic and Paralympic Games within the 5 London host Boroughs and to assess their transferability to the Rio 2016 Olympic and Paralympic...
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Papers by Ian Brittain