Papers by Teresa Tiaojung Hsu
Purpose: This study tries to examine how a company utilizes knowledge integration mechanisms (KIM... more Purpose: This study tries to examine how a company utilizes knowledge integration mechanisms (KIMs) to achieve the success of product innovation in a new product development (NPD) process. Findings: KIC positively and completely mediates the effect of KIMs on new product performance. The mediating effect of KIC is strong when the level of product advantage is low. Research limitations: This study only examines the relationship with a cross-sectional data. The generalizability of the findings is limited. This study merely examines product advantage as a moderator in the relationship. Research implications: The use of KIMs is not a sufficient condition for product innovation but the integration capability is the key driver of product innovation. For developing product with S3-328 less product advantage, the mediating effect of knowledge integration capability is stronger.
Purpose: This study tries to examine how a company utilizes knowledge integration mechanisms (KIM... more Purpose: This study tries to examine how a company utilizes knowledge integration mechanisms (KIMs) to achieve the success of product innovation in a new product development (NPD) process. Research questions: (1) How KIMs affect new product performance in the NPD process? (2) Is the effect of KIMs on performance different for developing products with different level of product advantage? Design: This study forms a mediation model to examine that knowledge integration capability (KIC) mediates the effect of KIMs on new product performance, and then forms a moderated mediation model to examine the moderating effect of product advantage on this mediating relationship. Methodology: The hierarchical regression is used to examine 128 Taiwan’s manufacturing firms. This study follows Baron and Kenny’s (1986) procedure to examine the mediation effect, and follows Muller, Judd, and Yzerbyt’s (2005) steps to examine the moderated mediation effect. Findings: KIC positively and completely mediat...
This study reviews the effects of strategy orientation and synergy on new product performance usi... more This study reviews the effects of strategy orientation and synergy on new product performance using a meta-analytic approach. Based on empirical studies published before 2011, this study reveals interesting findings. First, the bivariate correlations show that market orientation and technological synergy are identified as the dominant drivers of new product performance. Second, moderator regression analyses demonstrate that strategy orientation and synergy have stronger associations with new product performance in traditional manufacturing markets. Third, the association of marketing synergy and new product performance is weaker in advanced countries.
Industrial Marketing Management, 2014
ABSTRACT This study draws upon the structural contingency theory to develop a mediated moderation... more ABSTRACT This study draws upon the structural contingency theory to develop a mediated moderation model in order to examine how knowledge integration mechanisms mediate the impact of competitive intensity on the cross-functional collaboration–new product performance relationship. A final sample of 182 Taiwanese manufacturing firms provides the data for the analyses. The results show that (1) competitive intensity weakens the effect of cross-functional collaboration on new product performance and (2) knowledge integration mechanisms mediate the negative effect of competitive intensity on the cross-functional collaboration–new product performance relationship. These results not only provide an explanation for the inconsistent findings documented in the marketing literature but also call on managers to take relevant actions to alleviate the negative influence of competitive intensity on the performance effects of cross-functional collaboration and knowledge integration mechanisms.
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration, 2014
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration, 2011
Diversity Technology and Innovation For Operational Competitiveness Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management, 2013
Industrial Marketing Management, 2015
2012 IEEE International Conference on Management of Innovation & Technology (ICMIT), 2012
Industrial Marketing Management, 2014
ABSTRACT This study draws upon the structural contingency theory to develop a mediated moderation... more ABSTRACT This study draws upon the structural contingency theory to develop a mediated moderation model in order to examine how knowledge integration mechanisms mediate the impact of competitive intensity on the cross-functional collaboration–new product performance relationship. A final sample of 182 Taiwanese manufacturing firms provides the data for the analyses. The results show that (1) competitive intensity weakens the effect of cross-functional collaboration on new product performance and (2) knowledge integration mechanisms mediate the negative effect of competitive intensity on the cross-functional collaboration–new product performance relationship. These results not only provide an explanation for the inconsistent findings documented in the marketing literature but also call on managers to take relevant actions to alleviate the negative influence of competitive intensity on the performance effects of cross-functional collaboration and knowledge integration mechanisms.
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration, 2012
Although prior research has examined the linkage between strategic orientation and new product pe... more Although prior research has examined the linkage between strategic orientation and new product performance, existing empirical evidence suggests exploration of the effects of a firm's internal factors on this linkage is required. This study aims to fill the marketing literature gap by addressing how technological capability moderates the strategic orientation-new product performance relationship. This study measures new product performance as a two-dimensional construct to avoid the oversimplified bias. Research hypotheses are tested using a sample of 121 information system product projects and a hierarchical regression approach is utilized. Results show that (a) technological capability strengthens the market orientation-performance relationship and (b) technological capability affects the financial performance effects of market and technology orientations via market performance. Copyright Résumé Bien que les travaux antérieurs aient examiné le lien entre l'orientation stratégique et la performance de nouveaux produits, les preuves empiriques existantes suggèrent la nécessité d'explorer les effets des facteurs internes de la firme sur ce lien. La présente étude se propose de combler le vide dans les publications en marketing en examinant comment la capacité technologique modère la relation orientation stratégique/per-formance de nouveaux produits. La performance de nouveaux produits est étudiée en tant que concept bidimensionnel afin d'éviter le biais trop simplifié. Les hypothèses de recherche sont testées á partir d'un échantillon de 121 projets de produits de système d'information et d'une approche de régression hiérarchique. Les résultats indiquent que (a) la capacité technologique renforce la relation orientation du marché/per-formance et (b) la capacité technologique influence les effets de la performance financière du marché et l'orientation technologique via la performance du marché.
Although prior research has examined the linkage between strategic orientation and new product pe... more Although prior research has examined the linkage between strategic orientation and new product performance, existing empirical evidence suggests exploration of the effects of a firm's internal factors on this linkage is required. This study aims to fill the marketing literature gap by addressing how technological capability moderates the strategic orientation-new product performance relationship. This study measures new product performance as a two-dimensional construct to avoid the oversimplified bias. Research hypotheses are tested using a sample of 121 information system product projects and a hierarchical regression approach is utilized. Results show that (a) technological capability strengthens the market orientation-performance relationship and (b) technological capability affects the financial performance effects of market and technology orientations via market performance.
Industrial Marketing Management, Feb 2014
This study draws upon the structural contingency theory to develop a mediated moderation model in... more This study draws upon the structural contingency theory to develop a mediated moderation model in order to examine how knowledge integration mechanisms mediate the impact of competitive intensity on the cross-functional collaboration–new product performance relationship. A final sample of 182 Taiwanese manufacturing firms provides the data for the analyses. The results show that (1) competitive intensity weakens the effect of cross-functional collaboration on new product performance and (2) knowledge integration mechanisms mediate the negative effect of competitive intensity on the cross-functional collaboration–new product performance relationship. These results not only provide an explanation for the inconsistent findings documented in the marketing literature but also call on managers to take relevant actions to alleviate the negative influence of competitive intensity on the performance effects of cross-functional collaboration and knowledge integration mechanisms.
Canadian Journal of Administrative Sciences, Mar 2012
Previous research shows that knowledge integration mechanisms (KIMs) mediate the cross-functional... more Previous research shows that knowledge integration mechanisms (KIMs) mediate the cross-functional collaboration-product innovation performance relationship; however, this mediating effect seems to be rather weak. This study, in contrast, develops a moderated mediation (MOME) model to argue that such a mediating effect is moderated by product innovativeness. A sample comprised of 106 manufacturing firms is utilized in the analyses. A moderated-mediation approach shows that the mediating effect of KIMs in the linkage between cross-functional collaboration and product innovation performance varies by different perspectives of product innovativeness. From an industry (macro-level) perspective, product innovativeness positively moderates the mediating effect of KIMs on product innovation performance; in contrast, such a moderating effect is not significant under a firm (micro-level) perspective. Copyright © 2011 ASAC. Published by John Wiley & Sons, Ltd.Les recherches antérieures montrent que les mécanismes d'intégration des savoirs (KIMs) médient la relation collaboration interfonctionnelle- performance dans la création de nouveaux produits; toutefois, cet effet médiateur semble plutôt faible. La présente étude par contre élabore un modèle de médiation modérée (MOME) pour montrer qu'un tel effet médiateur est modéré par l'aspect novateur du produit. Un échantillon composé de 106 industries manufacturières est utilisé dans les analyses. Une approche de médiation modérée indique que l'effet médiateur des KIMs dans la relation collaboration interfonctionnelle- performance dans la création de nouveaux produits varie en fonction des différentes perspectives liées à l'aspect novateur des produits. Du point de vue du secteur d'activité (au niveau macro), l'aspect novateur des produits modère positivement l'effet médiateur des KIMs sur la performance dans la création des nouveaux produits; à l'opposé, un tel effet modérateur est insignifiant dans la perspective d'un établissement (niveau micro). Copyright © 2011 ASAC. Published by John Wiley & Sons, Ltd.
Asian Journal of Technology Innovation, Jun 2012
The relationship between cross-functional collaboration and innovation performance has been docum... more The relationship between cross-functional collaboration and innovation performance has been documented in the innovation literature; however, the role of competitive intensity in this relationship has been scarcely investigated so far. This study develops a contingency framework to investigate how competitive intensity affects the effect of cross-functional collaboration on product innovation performance and further to examine how the moderating role of competitive intensity in the cross-functional collaboration-performance relationship is mediated by knowledge integration mechanisms. A survey of 182 Taiwanese manufacturing firms provides the data for the analysis. The results from moderation and mediation regression analyses show that (1) competitive intensity weakens the effect of cross-functional collaboration on product innovation performance; and (2) the negative effect of competitive intensity on the cross-functional collaboration-product innovation performance relationship is explained by knowledge integration mechanisms. These findings not only demonstrate the contingency role of competitive intensity but also qualify it by the mediating role of knowledge integration mechanisms in the relationship between cross-functional collaboration and product innovation performance.
This study reviews the effects of strategy orientation and synergy on new product performance usi... more This study reviews the effects of strategy orientation and synergy on new product performance using a meta-analytic approach. Based on empirical studies published before 2011, this study reveals interesting findings. First, the bivariate correlations show that market orientation and technological synergy are identified as the dominant drivers of new product performance. Second, moderator regression analyses demonstrate that strategy orientation and synergy have stronger associations with new product performance in traditional manufacturing markets. Third, the association of marketing synergy and new product performance is weaker in advanced countries.
Knowledge integration mechanisms have increasingly been considered a key predictor of product inn... more Knowledge integration mechanisms have increasingly been considered a key predictor of product innovation, yet some central issues related to them remain ambiguous. This study draws upon the perspectives from familiarity trap to argue a curvilinear relationship between knowledge integration mechanisms and product innovativeness. A sample of 140 product development projects from manufacturing firms is analyzed by a hierarchical moderated regression method. Findings reveal that the curvilinear relationship between knowledge integration mechanisms and product innovativeness varies with the levels of market turbulence and competition. Specifically, under a high level of market turbulence and competitive intensity, the relationship between knowledge integration mechanisms and product innovativeness is a U-shaped relationship. Conversely, under a low level of market turbulence and competitive intensity, the relationship between knowledge integration mechanisms and product innovativeness is an inverted U-shaped relationship.
Conference Papers by Teresa Tiaojung Hsu
ISPIM Conference, Jun 2013
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Papers by Teresa Tiaojung Hsu
Conference Papers by Teresa Tiaojung Hsu