"Re-conceptualizing Scarcity Effects on Desirability for Hunger Marketing."

Ya-Ling Wu, Yi-Hua Sun (2019)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2019-08-21

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Ya-Ling Wu, Yi-Hua Sun:
Re-conceptualizing Scarcity Effects on Desirability for Hunger Marketing. AMCIS 2019

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