"Gamification and Marketing Management: A Literature Review and Future Agenda."

Xinyi Yang et al. (2023)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2023-07-19

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Xinyi Yang, Nannan Xi, Hairui Tang, Juho Hamari:
Gamification and Marketing Management: A Literature Review and Future Agenda. AMCIS 2023

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