"Ads suit up!: effects of website and advertiser credibility on consumer ..."

Markus Hug et al. (2013)

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DOI: 10.1145/2468356.2468680

access: closed

type: Conference or Workshop Paper

metadata version: 2021-10-14

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Markus Hug, Nina T. Suter, Elisa D. Mekler, Klaus Opwis:
Ads suit up!: effects of website and advertiser credibility on consumer responses to banner ads. CHI Extended Abstracts 2013: 1803-1808

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