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"Evaluating the Mckinsey's Choices Framework: A Chilean Experiment of ..."
Jaime Díaz et al. (2019)
- Jaime Díaz, Ángela Patricia Villareal-Freire, Andrés Felipe Aguire Aguirre, Freddy Paz:
Evaluating the Mckinsey's Choices Framework: A Chilean Experiment of Online Customers. HCI (14) 2019: 279-290
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