"Influence of Ad Congruence and Social Cues on the Probability of Choosing ..."

Aline Simonetti, Shobhit Kakaria, Enrique Bigné (2020)

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DOI: 10.1007/978-3-030-50732-9_32

access: closed

type: Conference or Workshop Paper

metadata version: 2024-10-06

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Aline Simonetti, Shobhit Kakaria, Enrique Bigné:
Influence of Ad Congruence and Social Cues on the Probability of Choosing a Restaurant. HCI (40) 2020: 239-245

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