"Research on Marketing Effectiveness and Fans Interaction of Short Dramas ..."

Yuan Pu et al. (2024)

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DOI: 10.1109/ICEBE62490.2024.00026

access: closed

type: Conference or Workshop Paper

metadata version: 2025-01-15

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Yuan Pu, Chunlin Duan, Ye Liu, Yanchen Wu, Zhiyuan Fang, Mianchao Huang:
Research on Marketing Effectiveness and Fans Interaction of Short Dramas Based on the SIPS Model. ICEBE 2024: 112-116

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