"B2C e-Commerce Consumer Decision-making Model Based on Perceived Benefit ..."

Siqing Shan, Fan Hua, Qinqin Zeng (2010)

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DOI: 10.1109/ICEE.2010.561

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Siqing Shan, Fan Hua, Qinqin Zeng:
B2C e-Commerce Consumer Decision-making Model Based on Perceived Benefit and Perceived Risk. ICEE 2010: 2222-2225

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