"The Impact of Referral Reward Programs on Customer Value: Evidence from ..."

Yanan Zheng, Fei Wan, Linyuan Hu (2022)

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DOI: 10.1145/3556089.3556118

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-11

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Yanan Zheng, Fei Wan, Linyuan Hu:
The Impact of Referral Reward Programs on Customer Value: Evidence from the Restaurant Market. ICEME 2022: 97-103

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