"Determinants of attitudes towards social networking advertising: The role ..."

Babalwa Solani, Liezel Cilliers, Willie T. Chinyamurindi (2019)

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DOI: 10.29007/32MQ

access: open

type: Conference or Workshop Paper

metadata version: 2022-01-28

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Babalwa Solani, Liezel Cilliers, Willie T. Chinyamurindi:
Determinants of attitudes towards social networking advertising: The role of habit, perceived ease of use and social media capital affinity. ICICIS 2019: 331-341

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