"Online Retail Keyword Characteristics and Search Marketing Performance."

Han-fen Hu, Olivia R. Liu Sheng (2010)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2011-12-27

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Han-fen Hu, Olivia R. Liu Sheng:
Online Retail Keyword Characteristics and Search Marketing Performance. ICIS 2010: 223

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