"Multi-Screen Strategy for Selling Mobile Content to Customers."

Kyeongseo Hwang, Sung-Hyuk Park, Ingoo Han (2012)

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type: Conference or Workshop Paper

metadata version: 2013-01-29

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Kyeongseo Hwang, Sung-Hyuk Park, Ingoo Han:
Multi-Screen Strategy for Selling Mobile Content to Customers. ICIS 2012

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