"Cause-Related Marketing Strategy of a Transnational Supply Chain ..."

Danzhi Chen, Heng Du (2022)

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DOI: 10.1109/ICMSS55574.2022.00018

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type: Conference or Workshop Paper

metadata version: 2022-08-04

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Danzhi Chen, Heng Du:
Cause-Related Marketing Strategy of a Transnational Supply Chain Considering Heterogeneity of Consumers' Public Welfare Preference. ICMSS 2022: 69-74

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