"What factors affect targeting and bids in online advertising?: a field ..."

Eric Zeng et al. (2022)

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DOI: 10.1145/3517745.3561460

access: closed

type: Conference or Workshop Paper

metadata version: 2022-10-25

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  - conf/imc/ZengMKR22
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Eric Zeng, Rachel McAmis, Tadayoshi Kohno, Franziska Roesner:
What factors affect targeting and bids in online advertising?: a field measurement study. IMC 2022: 210-229

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