"Effect of Online Ad on Click Intention: The Emotion Induction Perspective."

Chuan-Chun Wu, ChienHsing Wu, Chu Hsin-Chung (2020)

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DOI: 10.1145/3429395.3429421

access: closed

type: Conference or Workshop Paper

metadata version: 2022-03-21

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Chuan-Chun Wu, ChienHsing Wu, Chu Hsin-Chung:
Effect of Online Ad on Click Intention: The Emotion Induction Perspective. MISNC/IEMT 2020: 3:1-3:10

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