"Decision Making of Customer Loyalty Programs to Maintain Consumer Constancy."

Aras Keropyan, Anna Maria Gil Lafuente (2012)

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DOI: 10.1007/978-3-642-30433-0_6

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-23

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Aras Keropyan, Anna Maria Gil Lafuente:
Decision Making of Customer Loyalty Programs to Maintain Consumer Constancy. MS 2012: 44-53

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