"The Effect of Site Trust on Trust in the Sources of Online Consumer Review ..."

Jumin Lee, Do-Hyung Park, Ingoo Han (2006)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2012-03-01

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Jumin Lee, Do-Hyung Park, Ingoo Han:
The Effect of Site Trust on Trust in the Sources of Online Consumer Review and Trust in the Sources of Consumer Endorsement in Advertisement. PACIS 2006: 27

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