"The Effects Of Message Order And Information Chunking On eWOM Persuasion."

Lingyun Qiu, Weiquan Wang (2011)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2012-02-28

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Lingyun Qiu, Weiquan Wang:
The Effects Of Message Order And Information Chunking On eWOM Persuasion. PACIS 2011: 151

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