"Impulsive Buying Behavior of Restaurant Products in Social Commerce: A ..."

Hyo Geun Song, Namho Chung, Chulmo Koo (2015)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2015-12-12

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Hyo Geun Song, Namho Chung, Chulmo Koo:
Impulsive Buying Behavior of Restaurant Products in Social Commerce: A Role of Serendipity and Scarcity Message. PACIS 2015: 113

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