"How Negative Comments Shape Source Credibility and Purchase Intention in ..."

Patrick Weber, Maximilian Lowin, Johanna Sophie Kumpf (2024)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2024-07-19

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Patrick Weber, Maximilian Lowin, Johanna Sophie Kumpf:
How Negative Comments Shape Source Credibility and Purchase Intention in Influencer Marketing. PACIS 2024

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