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"Optimizing relevance and revenue in ad search: a query substitution approach."

Filip Radlinski et al. (2008)

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DOI: 10.1145/1390334.1390404

access: closed

type: Conference or Workshop Paper

metadata version: 2020-10-25

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  dblp key:
  - conf/sigir/RadlinskiBCGJR08
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  - https://dblp.org/rec/conf/sigir/RadlinskiBCGJR08
Filip Radlinski, Andrei Z. Broder, Peter Ciccolo, Evgeniy Gabrilovich, Vanja Josifovski, Lance Riedel:
Optimizing relevance and revenue in ad search: a query substitution approach. SIGIR 2008: 403-410

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