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"Electronic Word of Behavior - Conceptual Framework and Research Design for ..."
Katrine Kunst, Ravi Vatrapu, Abid Hussain (2016)
- Katrine Kunst, Ravi Vatrapu, Abid Hussain:
Electronic Word of Behavior - Conceptual Framework and Research Design for Analyzing the Effect of Increased Digital Observability of Consumer Behaviors in a Movie Streaming Context. WEB 2016: 95-103
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